{"id":183016,"date":"2025-08-03T13:46:15","date_gmt":"2025-08-03T12:46:15","guid":{"rendered":"https:\/\/www.lenostube.com\/en\/?p=183016"},"modified":"2025-12-06T12:08:11","modified_gmt":"2025-12-06T11:08:11","slug":"youtube-cpm-rpm-rates","status":"publish","type":"post","link":"https:\/\/www.lenostube.com\/en\/youtube-cpm-rpm-rates\/","title":{"rendered":"YouTube CPM &amp; RPM Rates 2025: Average, Niches, Countries &amp; More"},"content":{"rendered":"\n<p>YouTube ads are popping up everywhere, but have you ever wondered what the average YouTube CPM is?<\/p>\n\n\n\n<p>Well, it\u2019s influenced by<strong> niche, country, ad format, viewer device<\/strong>, and even the<strong> language<\/strong> you speak on camera. But beneath all that complexity, there are some solid numbers. \ud83d\udcca<\/p>\n\n\n\n<p>This blog figures out exactly that. We spent hours digging through <strong>real channel data<\/strong>, <strong>creator dashboards<\/strong>, and <strong>platform benchmark<\/strong>s to put together a clear picture of how YouTube advertising looked in 2025. \ud83d\udc49 Let\u2019s have a look at it.&nbsp;<\/p>\n\n\n\n<p><strong>In this article, we\u2019ll cover<\/strong>&#8230;<\/p>\n\n\n\n<ul class=\"wp-block-list no-clenos custom-tlist\">\n<li style=\"font-size:16px\"><a href=\"#title_0\">What\u2019s the Difference Between YouTube CPM and RPM?<\/a><\/li>\n\n\n\n<li style=\"font-size:16px\"><a href=\"#title_1\">YouTube Average CPM in 2025<\/a><\/li>\n\n\n\n<li style=\"font-size:16px\"><a href=\"#title_2\">YouTube CPM by Country<\/a><\/li>\n\n\n\n<li style=\"font-size:16px\"><a href=\"#title_3\">YouTube CPM by Topic\/Niche<\/a><\/li>\n\n\n\n<li style=\"font-size:16px\"><a href=\"#title_4\">YouTube CPM by Language<\/a><\/li>\n\n\n\n<li style=\"font-size:16px\"><a href=\"#title_5\">YouTube CPM by Month<\/a><\/li>\n\n\n\n<li style=\"font-size:16px\"><a href=\"#title_6\">Top YouTube Channels with RPM &amp; Earnings<\/a><\/li>\n\n\n\n<li style=\"font-size:16px\"><a href=\"#title_7\">YouTube Ad Stats by Viewer Age<\/a><\/li>\n\n\n\n<li style=\"font-size:16px\"><a href=\"#title_8\">YouTube Ad Stats by Format<\/a><\/li>\n\n\n\n<li style=\"font-size:16px\"><a href=\"#title_9\">YouTube Ad Stats by Device<\/a><\/li>\n\n\n\n<li style=\"font-size:16px\"><a href=\"#title_10\">YouTube Shorts Ads Performance<\/a><\/li>\n\n\n\n<li style=\"font-size:16px\"><a href=\"#title_11\">YouTube CPC Trends and Growth<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">YouTube CPM vs RPM: What They Are &amp; What\u2019s The Difference?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"720\" src=\"https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/youtube-cpm-vs-rpm-explained.png.png\" alt=\"YouTube CPM vs RPM comparison explaining the difference between cost per thousand views and revenue per thousand views\n\" class=\"wp-image-183347\" srcset=\"https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/youtube-cpm-vs-rpm-explained.png.png 1000w, https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/youtube-cpm-vs-rpm-explained.png-300x216.png 300w, https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/youtube-cpm-vs-rpm-explained.png-768x553.png 768w, https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/youtube-cpm-vs-rpm-explained.png-705x508.png 705w, https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/youtube-cpm-vs-rpm-explained.png-450x324.png 450w, https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/youtube-cpm-vs-rpm-explained.png-600x432.png 600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><strong>CPM<\/strong> stands for <strong>Cost Per Mille<\/strong>. Here, mille means <strong>1,000 views<\/strong>. This is the amount advertisers pay YouTube for every 1,000 ad impressions. You can use it to estimate the amount a YouTuber earns.<\/p>\n\n\n\n<p><em><strong>CPM = (Total Ad Revenue \/ Ad Impressions) \u00d7 1000<\/strong><\/em><\/p>\n\n\n\n<p>But there\u2019s a catch: This isn\u2019t exactly the amount you actually earn as a creator.<\/p>\n\n\n\n<p>\ud83d\udcb0 <strong>RPM<\/strong>, that is, Revenue Per Mille, is what you (the creator) earn for every 1,000 views after YouTube takes its cut. And RPM includes<strong> all revenue types<\/strong> (ads, memberships, Super Chats, etc.).<\/p>\n\n\n\n<p><em><strong>RPM = (Your Total Earnings \/ Total Views) \u00d7 1000<\/strong><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">YouTube Average CPM in 2025<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"720\" src=\"https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/youtube-average-cpm-2025.png-3.png\" alt=\"image showing YouTube average CPM in 2025 with key factors influencing ad rates like viewer location, content type, ad format, and audience demographics.\" class=\"wp-image-183809\" srcset=\"https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/youtube-average-cpm-2025.png-3.png 1000w, https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/youtube-average-cpm-2025.png-3-300x216.png 300w, https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/youtube-average-cpm-2025.png-3-768x553.png 768w, https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/youtube-average-cpm-2025.png-3-705x508.png 705w, https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/youtube-average-cpm-2025.png-3-450x324.png 450w, https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/youtube-average-cpm-2025.png-3-600x432.png 600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>YouTube\u2019s average CPM (Cost Per 1,000 views) in 2025 hovers around <strong>$3.50<\/strong>, but this number is just a general benchmark. In reality, CPM can vary massively depending on:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Who\u2019s watching,<\/li>\n\n\n\n<li>Where they\u2019re watching from,<\/li>\n\n\n\n<li>What the video is about,<\/li>\n\n\n\n<li>Ad format,<\/li>\n\n\n\n<li>And even the language used in the video.<\/li>\n<\/ul>\n\n\n\n<p>Now, let\u2019s check deep as to how CPM changes by various factors like country, language, month, etc. \ud83d\udd0d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">YouTube CPM by Country<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"720\" src=\"https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/08\/youtube-cpm-by-country-global-rates.png.png-20.png\" alt=\"\" class=\"wp-image-184003\" srcset=\"https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/08\/youtube-cpm-by-country-global-rates.png.png-20.png 1000w, https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/08\/youtube-cpm-by-country-global-rates.png.png-20-300x216.png 300w, https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/08\/youtube-cpm-by-country-global-rates.png.png-20-768x553.png 768w, https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/08\/youtube-cpm-by-country-global-rates.png.png-20-705x508.png 705w, https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/08\/youtube-cpm-by-country-global-rates.png.png-20-450x324.png 450w, https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/08\/youtube-cpm-by-country-global-rates.png.png-20-600x432.png 600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>\ud83c\udf0d <strong>YouTube doesn\u2019t pay the same across the globe<\/strong>. YouTubers in some countries earn way more per 1000 views than others.&nbsp;<\/p>\n\n\n\n<p>It depends on a bunch of factors, like <strong>how strong the local ad market is<\/strong>, <strong>how many advertisers are bidding<\/strong> for viewers in that country, <strong>how long people watch<\/strong>, and <strong>what type of content <\/strong>they\u2019re seeing. Check out some area-specific YouTube CPM rates:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Australia\u2019s CPM ($36.21)<\/strong> beats the USA, making it the <strong>highest-paying country.<\/strong>&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>When we zoom out and look at the global landscape, <strong>North America clearly dominates <a href=\"https:\/\/www.lenostube.com\/en\/buy\/buy-channel-with-monetization\/\">YouTube monetization<\/a><\/strong>. The <strong>United States ($32.75)<\/strong> and <strong>Canada ($29.15)<\/strong> secure the second and third positions, respectively. Meanwhile, Oceania isn\u2019t far behind. Behind Australia, <strong>New Zealand sits comfortably in fourth place with $28.15 CPM<\/strong>. An affluent, English-speaking audience with a <strong>higher engagement rate <\/strong>drives this rate.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Europe\u2019s CPMs range widely. Northern countries like Norway ($20.17), Switzerland ($23.13), and Denmark ($17.49) lead, while Southern nations like Spain ($14.22) and Portugal ($10.32) trail. Surprisingly, some <a href=\"https:\/\/www.uscreen.tv\/blog\/youtube-cpm\/\">reports<\/a> state that Norway\u2019s CPM hits $43.15, outpacing even Australia.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Figures once again prove that a bigger market doesn\u2019t mean higher ad value. Despite <strong>India having the world\u2019s largest YouTube audience (491 million users)<\/strong>, <strong>CPM stays low at just $0.70<\/strong>. Yet, smaller countries in Asia, like Singapore ($17.75) and Hong Kong ($17.23) perform much better.<\/li>\n\n\n\n<li>YouTube CPM rates are pretty low in the Middle East. Only Israel stands out as an exception with $14.08. No other country crosses the $10 boundary.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Africa\u2019s CPMs are generally low, with <strong>South Africa ($10.00) leading due to its developed ad market<\/strong>. Countries like Nigeria ($2.50) and Kenya ($3.20) lag.<\/li>\n<\/ul>\n\n\n\n<p>Below is a table showing the top 22 countries with the highest average YouTube CPM rates:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Countries<\/strong><\/td><td><strong>YouTube CPM&nbsp;<\/strong><\/td><td><strong>RPM*<\/strong><\/td><\/tr><tr><td>Australia<\/td><td>$36.21<\/td><td>$11.95<\/td><\/tr><tr><td>United States<\/td><td>$32.75<\/td><td>$10.81<\/td><\/tr><tr><td>Canada<\/td><td>$29.15<\/td><td>$9.62<\/td><\/tr><tr><td>New Zealand<\/td><td>$28.15<\/td><td>$9.29<\/td><\/tr><tr><td>Switzerland<\/td><td>$23.13<\/td><td>$7.63<\/td><\/tr><tr><td>United Kingdom<\/td><td>$21.59<\/td><td>$7.12<\/td><\/tr><tr><td>Norway<\/td><td>$20.17<\/td><td>$6.66<\/td><\/tr><tr><td>Germany<\/td><td>$18.79<\/td><td>$6.20<\/td><\/tr><tr><td>Ireland<\/td><td>$18.20<\/td><td>$6.01<\/td><\/tr><tr><td>Netherlands<\/td><td>$17.77<\/td><td>$5.86<\/td><\/tr><tr><td>Singapore<\/td><td>$17.75<\/td><td>$5.37<\/td><\/tr><tr><td>Denmark<\/td><td>$17.49<\/td><td>$5.29<\/td><\/tr><tr><td>Hong Kong<\/td><td>$17.23<\/td><td>$5.21<\/td><\/tr><tr><td>Austria<\/td><td>$16.86<\/td><td>$5.10<\/td><\/tr><tr><td>Belgium<\/td><td>$15.43<\/td><td>$4.67<\/td><\/tr><tr><td>Spain<\/td><td>$14.22<\/td><td>$3.91<\/td><\/tr><tr><td>Israel<\/td><td>$14.08<\/td><td>$3.87<\/td><\/tr><tr><td>Sweden<\/td><td>$13.36<\/td><td>$3.67<\/td><\/tr><tr><td>Finland<\/td><td>$11.29<\/td><td>$3.10<\/td><\/tr><tr><td>Japan<\/td><td>$10.53<\/td><td>$2.90<\/td><\/tr><tr><td>Portugal<\/td><td>$10.32<\/td><td>$2.84<\/td><\/tr><tr><td>South Africa<\/td><td>$6.50<\/td><td>$2.00<\/td><\/tr><tr><td>Nigeria<\/td><td>$2.89<\/td><td>$0.92<\/td><\/tr><tr><td>Algeria<\/td><td>$2.57<\/td><td>$0.82<\/td><\/tr><tr><td>Russia<\/td><td>$1.45<\/td><td>$0.65<\/td><\/tr><tr><td>Mexico<\/td><td>$1.41<\/td><td>$0.62<\/td><\/tr><tr><td>Brazil<\/td><td>$1.14<\/td><td>$0.58<\/td><\/tr><tr><td>Colombia<\/td><td>$1.10<\/td><td>$0.57<\/td><\/tr><tr><td>Argentina<\/td><td>$1.10<\/td><td>$0.56<\/td><\/tr><tr><td>China<\/td><td>$1.00<\/td><td>$0.55<\/td><\/tr><tr><td>India<\/td><td>$0.83<\/td><td>$0.46<\/td><\/tr><tr><td>Indonesia<\/td><td>$0.74<\/td><td>$0.41<\/td><\/tr><tr><td>Bangladesh<\/td><td>$0.70<\/td><td>$0.33<\/td><\/tr><tr><td>Philippines<\/td><td>$0.48<\/td><td>$0.15<\/td><\/tr><tr><td>Pakistan<\/td><td>$0.36<\/td><td>$0.20<\/td><\/tr><tr><td>Egypt<\/td><td>$0.32<\/td><td>$0.11<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><br>*RPM is an estimation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">YouTube CPM By Niche<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/08\/youtube-cpm-by-niche-high-paying-categories.png-14.png\" alt=\"YouTube CPM rates by niche showing highest paying content categories like finance, tech, and education\" class=\"wp-image-184018\" srcset=\"https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/08\/youtube-cpm-by-niche-high-paying-categories.png-14.png 1024w, https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/08\/youtube-cpm-by-niche-high-paying-categories.png-14-300x225.png 300w, https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/08\/youtube-cpm-by-niche-high-paying-categories.png-14-768x576.png 768w, https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/08\/youtube-cpm-by-niche-high-paying-categories.png-14-705x529.png 705w, https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/08\/youtube-cpm-by-niche-high-paying-categories.png-14-450x338.png 450w, https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/08\/youtube-cpm-by-niche-high-paying-categories.png-14-600x450.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Some creators earn much more simply because of <strong>what they talk about<\/strong>. \ud83d\udcac That\u2019s because advertisers pay a premium for niches tied to valuable purchases or urgent needs.&nbsp;<\/p>\n\n\n\n<p>So, your content topic influences ad competition, <strong>CPM<\/strong>, and ultimately your <strong>earnings<\/strong>. Check out some niche-based insights:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Finance<\/strong>, including \u2018make money online\u2019 topics, is the<strong> highest-paid niche<\/strong> <strong>in 2025<\/strong> with an average <strong>CPM of $15-$50<\/strong>. \ud83d\udcb8 Affiliate marketing videos average $17 CPM.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Luxury content<\/strong> that targets high net worth individuals stands at par with the highest CPM of Finance <strong>($15-$50)<\/strong>. \ud83d\udc51<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Niches with a<strong> larger audience base<\/strong> usually have <strong>lower rates<\/strong>. For instance, music niche CPM averages just <strong>$1.36<\/strong>. \ud83c\udfb5 Want us to promote your music video? Buy our <a href=\"https:\/\/www.lenostube.com\/en\/buy\/youtube-music-video-promotion\/\">YouTube Music video promotion<\/a> package.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Gaming<\/strong>, despite being super popular, has a <strong>lower CPM (around $4- $15)<\/strong> than you might expect.&nbsp;<\/li>\n\n\n\n<li>Shorts videos (YouTube\u2019s short-form content) have some of the lowest CPMs, often as little as $0.02 per 1,000 views.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Educational videos<\/strong> have a much<strong> higher CPM ($10-$25)<\/strong> as compared to the <strong>entertainment niche($2-$8)<\/strong>. \ud83d\udcda So, figures once again prove that the YouTube audience, apart from other social media platforms, prefers serious content.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In fact, the <strong>education sector<\/strong> itself is becoming more competitive. The niche spent a total of <strong>$227 billion<\/strong> on digital platforms in 2020. And it\u2019s forecasted to <strong>reach $404 billion<\/strong> by the end of 2025. \ud83d\udcc8<\/li>\n<\/ul>\n\n\n\n<p>Have a look at some of the highest-paying YouTube niches in 2025:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Niche<\/strong><\/td><td><strong>Avg. CPM<\/strong><\/td><td><strong>Total Revenue<\/strong><\/td><td><strong>RPM Range<\/strong><\/td><\/tr><tr><td>Finance<\/td><td>$15-$50<\/td><td>$12 billion &#8211; $20 billion<\/td><td>$4.95\u200a\u2013\u200a$16.50<\/td><\/tr><tr><td>Technology<\/td><td>$5-$30<\/td><td>$20 billion &#8211; $30 billion<\/td><td>$1.51\u200a\u2013\u200a$9.08<\/td><\/tr><tr><td>Health And Fitness<\/td><td>$7-$20<\/td><td>$1.5 billion &#8211; $6 billion<\/td><td>$1.93\u200a\u2013\u200a$5.50<\/td><\/tr><tr><td>Education<\/td><td>$10-$25<\/td><td>$9 billion &#8211; $15 billion<\/td><td>$2.75\u200a\u2013\u200a$6.88<\/td><\/tr><tr><td>Gaming<\/td><td>$4-$15<\/td><td>$3 billion &#8211; $9 billion<\/td><td>$0.88\u200a\u2013\u200a$3.30<\/td><\/tr><tr><td>Beauty and Fashion<\/td><td>$5-$18<\/td><td>$1.5 billion &#8211; $6 billion<\/td><td>$1.38\u200a\u2013\u200a$4.95<\/td><\/tr><tr><td>Travel And Adventure<\/td><td>$6-$20<\/td><td>$1.5 billion &#8211; $4.5 billion<\/td><td>$1.49\u200a\u2013\u200a$4.95<\/td><\/tr><tr><td>DIY<\/td><td>$5-$12<\/td><td>$4 billion &#8211; $4.8 billion<\/td><td>$1.10\u200a\u2013\u200a$2.64<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">YouTube CPM By Language<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"720\" src=\"https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/08\/youtube-cpm-by-language.png-6.png\" alt=\"graph showing YouTube CPM rates by language, comparing earnings per 1000 views for English, Spanish,and more\" class=\"wp-image-183883\" srcset=\"https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/08\/youtube-cpm-by-language.png-6.png 1000w, https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/08\/youtube-cpm-by-language.png-6-300x216.png 300w, https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/08\/youtube-cpm-by-language.png-6-768x553.png 768w, https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/08\/youtube-cpm-by-language.png-6-705x508.png 705w, https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/08\/youtube-cpm-by-language.png-6-450x324.png 450w, https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/08\/youtube-cpm-by-language.png-6-600x432.png 600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Even the <strong>language<\/strong> the creator speaks influences the ad spending. \u2728 Have a look at some <strong>language-specific facts<\/strong> about YouTube CPM:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>English: <\/strong>English remains the dominant language on YouTube and delivers <strong>consistently high CPMs<\/strong>, especially in countries like the <strong>U.S., U.K., Canada, and Australia<\/strong>. CPMs typically range around <strong>$10.26<\/strong>, and can spike higher depending on niche and targeting. This makes English the <strong>most lucrative language<\/strong> overall for creators aiming to earn ad revenue.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>German: <\/strong>German content benefits from access to <strong>high-income markets<\/strong> like <strong>Germany<\/strong>, <strong>Austria<\/strong>, and Switzerland. While not as high as English, the average CPM is around <strong>$5.53<\/strong>, which is still considered strong due to the relatively premium audience and brand demand in these regions.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Spanish:<\/strong> Spanish has an <strong>enormous global reach<\/strong>, but CPMs are relatively low due to a large portion of the audience coming from <strong>Latin American countries<\/strong> with low ad rates. Despite high engagement, the average CPM is closer to <strong>$3.00<\/strong>, much lower than earlier assumptions. Only Spanish-speaking audiences in Spain or the U.S. offer higher CPM potential.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Portuguese:<\/strong> Portuguese content is mostly consumed in <strong>Brazil, which has one of the largest YouTube audiences<\/strong> in the world. However, CPMs are modest, around <strong>$2.00<\/strong>, due to Brazil&#8217;s <strong>lower advertising rates<\/strong>. Despite the scale of viewership, creators should not expect high ad payouts unless their audience includes Portugal or premium Lusophone regions.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Japanese: <\/strong>Japan offers a <strong>mature, stable ad market<\/strong>, but YouTube CPMs are <strong>lower than commonly expected<\/strong>. The average CPM is about <strong>$2.93<\/strong>, supported by consistent engagement and a culture of digital consumption. While <strong>reliable<\/strong>, it\u2019s not among the <strong>top earners<\/strong> when compared to English or some European languages.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Language<\/strong><\/td><td><strong>Estimated CPM<\/strong><\/td><td><strong>Estimated RPM<\/strong><\/td><\/tr><tr><td>English<\/td><td>$10.26<\/td><td>$5.64<\/td><\/tr><tr><td>Norwegian<\/td><td>$7.03<\/td><td>$3.87<\/td><\/tr><tr><td>German<\/td><td>$5.53<\/td><td>$3.04<\/td><\/tr><tr><td>Danish<\/td><td>$6.38<\/td><td>$3.51<\/td><\/tr><tr><td>Chinese (Cantonese)<\/td><td>$2.85<\/td><td>$1.57<\/td><\/tr><tr><td>Dutch<\/td><td>$5.53<\/td><td>$3.04<\/td><\/tr><tr><td>Spanish<\/td><td>$3.00<\/td><td>$1.65<\/td><\/tr><tr><td>Hebrew<\/td><td>$2.50<\/td><td>$1.38<\/td><\/tr><tr><td>Swedish<\/td><td>$5.41<\/td><td>$2.98<\/td><\/tr><tr><td>Finnish<\/td><td>$4.10<\/td><td>$2.26<\/td><\/tr><tr><td>Japanese<\/td><td>$2.93<\/td><td>$1.61<\/td><\/tr><tr><td>Portuguese<\/td><td>$2.00<\/td><td>$1.10<\/td><\/tr><tr><td>Arabic<\/td><td>$1.80<\/td><td>$0.53<\/td><\/tr><tr><td>Hindi&nbsp;<\/td><td>$0.82<\/td><td>$0.26<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">YouTube CPM By Month<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"720\" src=\"https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/08\/youtube-cpm-by-month-trends.png-5.png\" alt=\"Graph showing YouTube CPM rates by month over the year\" class=\"wp-image-183991\" srcset=\"https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/08\/youtube-cpm-by-month-trends.png-5.png 1000w, https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/08\/youtube-cpm-by-month-trends.png-5-300x216.png 300w, https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/08\/youtube-cpm-by-month-trends.png-5-768x553.png 768w, https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/08\/youtube-cpm-by-month-trends.png-5-705x508.png 705w, https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/08\/youtube-cpm-by-month-trends.png-5-450x324.png 450w, https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/08\/youtube-cpm-by-month-trends.png-5-600x432.png 600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Even though <strong>annual averages<\/strong> matter,<strong> monthly CPM rates<\/strong> also vary a lot. Surprisingly, we\u2019ve found out about a 3\u00d7 difference between low and high months.<\/p>\n\n\n\n<p>Want to know when YouTube advertisers open their wallets wider? \ud83d\udcb5 Check it out:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Dec 2024<\/strong> averaged <strong>$5.70 CPM<\/strong>, with the highest week hitting <strong>$6.93 during Cyber Week<\/strong>.&nbsp; It\u2019s a clear sign of holiday-season ad competition.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Early-year dips (e.g., $1.98 in Jan 2025) <\/strong>and <strong>summer slumps ($1.76 in Aug 2024)<\/strong> offer low-cost spotlight opportunities.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Average CPM<\/strong> in <strong>April-May<\/strong> climbed to over <strong>$6 ($6.33 in Apr and $6.30 in May 2025)<\/strong>, perhaps due to brands using spare Q2 budgets.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Monday<\/strong> is the <strong>priciest day<\/strong> of the week with an average <strong>CPM of $3.53<\/strong>. \ud83d\uddd3\ufe0f<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Post-holiday weeks<\/strong> (late Dec to mid-Jan) can <strong>offer lower CPMs<\/strong>. That\u2019s a perfect time for <strong>funnel-building ahead of Valentine\u2019s Day<\/strong>. \ud83d\udcb2<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Month&nbsp;<\/strong><\/td><td><strong>Average CPM<\/strong><\/td><td><strong>Estimated RPM<\/strong><\/td><\/tr><tr><td>January<\/td><td>$2.99<\/td><td>$0.90<\/td><\/tr><tr><td>February<\/td><td>$2.87<\/td><td>$0.86<\/td><\/tr><tr><td>March<\/td><td>$4.66<\/td><td>$1.40<\/td><\/tr><tr><td>April<\/td><td>$3.87<\/td><td>$1.16<\/td><\/tr><tr><td>May<\/td><td>$3.65<\/td><td>$1.10<\/td><\/tr><tr><td>June<\/td><td>$3.61<\/td><td>$1.08<\/td><\/tr><tr><td>July<\/td><td>$2.19<\/td><td>$0.66<\/td><\/tr><tr><td>August<\/td><td>$1.76<\/td><td>$0.53<\/td><\/tr><tr><td>September<\/td><td>$2.81<\/td><td>$0.84<\/td><\/tr><tr><td>October<\/td><td>$4.70<\/td><td>$1.41<\/td><\/tr><tr><td>November<\/td><td>$4.73<\/td><td>$1.42<\/td><\/tr><tr><td>December<\/td><td>$5.70<\/td><td>$1.71<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Top YouTube Channels with RPM &amp; Revenue<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1030\" height=\"579\" src=\"https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/08\/Top-youtube-channels-rpm-revenue-2025.png-12-1030x579.png\" alt=\"Top YouTube channels ranked by RPM and estimated annual revenue in 2025\" class=\"wp-image-184022\" srcset=\"https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/08\/Top-youtube-channels-rpm-revenue-2025.png-12-1030x579.png 1030w, https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/08\/Top-youtube-channels-rpm-revenue-2025.png-12-300x169.png 300w, https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/08\/Top-youtube-channels-rpm-revenue-2025.png-12-768x432.png 768w, https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/08\/Top-youtube-channels-rpm-revenue-2025.png-12-1536x864.png 1536w, https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/08\/Top-youtube-channels-rpm-revenue-2025.png-12-1500x844.png 1500w, https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/08\/Top-youtube-channels-rpm-revenue-2025.png-12-705x397.png 705w, https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/08\/Top-youtube-channels-rpm-revenue-2025.png-12-450x253.png 450w, https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/08\/Top-youtube-channels-rpm-revenue-2025.png-12-600x338.png 600w, https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/08\/Top-youtube-channels-rpm-revenue-2025.png-12.png 1920w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/figure>\n\n\n\n<p><strong>Ever wondered how much top YouTubers actually take home?<\/strong> That\u2019s where you need to know about RPM, the metric that shows how much revenue a YouTuber earns per mille (a thousand views).<\/p>\n\n\n\n<p><strong>Just like CPM<\/strong>, it depends on many factors. To help you make sense of it all, we\u2019ve included <strong>real RPM and earnings estimates<\/strong> from top YouTube channels in 2025.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Channel Name<\/strong><\/td><td><strong>Niche<\/strong><\/td><td><strong>Subscriber Base<\/strong><\/td><td><strong>RPM<\/strong><\/td><td><strong>Monthly Views<\/strong><\/td><td><strong>Annual Revenue<\/strong><\/td><\/tr><tr><td>PewDiePie<\/td><td>Gaming&nbsp;<\/td><td>111 million<\/td><td>$2 \u2013 $4<\/td><td>14M<\/td><td>$336K \u2013 $672K<\/td><\/tr><tr><td>Mr Beast<\/td><td>Entertainment<\/td><td>411 million<\/td><td>$3 &#8211; $5<\/td><td>3.5B<\/td><td>$126M \u2013 $210M<\/td><\/tr><tr><td>Graham Stephan<\/td><td>Finance<\/td><td>4.55 million<\/td><td>$8 &#8211; $12<\/td><td>14M<\/td><td>$1.34M \u2013 $2.02M<\/td><\/tr><tr><td>Andrei Jikh<\/td><td>Finance<\/td><td>2.39 million<\/td><td>$8 -$12<\/td><td>4M<\/td><td>$384K \u2013 $576K<\/td><\/tr><tr><td>Khan Academy<\/td><td>Education<\/td><td>8.12 million<\/td><td>$5 &#8211; $8<\/td><td>3M<\/td><td>$180K \u2013 $288K<\/td><\/tr><tr><td>TED-Ed<\/td><td>Education<\/td><td>19 million<\/td><td>$5 &#8211; $8<\/td><td><br>25M<\/td><td>$1.5M \u2013 $2.4M<\/td><\/tr><tr><td>Marques Brownlee<\/td><td>Technology<\/td><td>17 million<\/td><td>$7 &#8211; $11<\/td><td>35M<\/td><td>$2.94M \u2013 $4.62M<\/td><\/tr><tr><td>Unbox Therapy<\/td><td>Technology<\/td><td>24.7 million<\/td><td>$6 &#8211; $10<\/td><td>20M<\/td><td>$1.44M \u2013 $2.4M<\/td><\/tr><tr><td>Shelby Church<\/td><td>Lifestyle<\/td><td>1.6 million<\/td><td>$3 &#8211; $5<\/td><td>680K<\/td><td>$24.48K \u2013 $40.8K<\/td><\/tr><tr><td>Rachel \u201cRCLBeauty101\u201d Levin<\/td><td>Beauty<\/td><td>14.2 million<\/td><td>$3 &#8211; $5<\/td><td>614K<\/td><td>$22.1K \u2013 $36.84K<\/td><\/tr><tr><td>Wayne Goss<\/td><td>Beauty<\/td><td>4\u202fmillion<\/td><td>$3 &#8211; $5<\/td><td>656K<\/td><td>$23.62K \u2013 $39.36K<\/td><\/tr><tr><td>The Food Ranger (Trevor James)<\/td><td>Food<\/td><td>5.74\u202fmillion<\/td><td>$3 &#8211; $5<\/td><td>1M<\/td><td>$36K \u2013 $60K<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Disclaimer: Estimates reflect only YouTube ad revenue and exclude sponsorships, merch, or membership.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-54fd4187d0ac74bfbf8e8218c96aa57c\">Want to estimate the revenue of any other creator? \ud83d\ude0a Try our free <a href=\"https:\/\/www.lenostube.com\/en\/youtube-money-calculator\/\">YouTube Money Calculator<\/a>. \ud83d\udcb8 It\u2019s built to show how much your favorite creator is earning, based on niche, region, and format.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">YouTube Ad Stats By Age<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"720\" src=\"https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/08\/youtube-ad-stats-by-age-2025-14.png\" alt=\"YouTube ad stats by age group in 2025\" class=\"wp-image-183877\" srcset=\"https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/08\/youtube-ad-stats-by-age-2025-14.png 1000w, https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/08\/youtube-ad-stats-by-age-2025-14-300x216.png 300w, https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/08\/youtube-ad-stats-by-age-2025-14-768x553.png 768w, https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/08\/youtube-ad-stats-by-age-2025-14-705x508.png 705w, https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/08\/youtube-ad-stats-by-age-2025-14-450x324.png 450w, https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/08\/youtube-ad-stats-by-age-2025-14-600x432.png 600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>You might think YouTube is just another social media hub for Gen Z. But that\u2019s far from the full picture. The truth is that <strong>different age groups are worth very different amounts to advertisers<\/strong>.&nbsp;<\/p>\n\n\n\n<p>And they behave differently. <strong>Some watch more, some skip less,<\/strong> and <strong>some incur higher ad costs<\/strong>. These hidden patterns can be a <strong>goldmine for creators and advertisers<\/strong> who know where to look. \ud83d\udca1 Here are some such surprising age-based trends that often get overlooked, but seriously matter:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The biggest YouTube audience is 25\u201334 years old<\/strong>. They constitute about <strong>21.5%<\/strong> of all users worldwide.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>35\u201344 year olds are the next largest group, with 17.9% of users. 18\u201324 year olds are close behind at 15.7%. Even seniors (65+) are active (9.5%).&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In the UK, almost <strong>half of YouTube users (44%) are aged 25\u201344<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The fun fact \ud83c\udf89 is that even though the platform started out with a younger crowd, older viewers (55 and up) have become one of YouTube\u2019s fastest-growing segments in recent years.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Watch time among users aged 55+ grew by <strong>over 60% year-over-year<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Male users aged 25\u201334<\/strong> alone make up 12% of the global YouTube ad audience, \ud83d\udc68 while females in the same age group are just 9.7%. \ud83d\udc69<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Age<\/strong><\/td><td><strong>View Rate<\/strong><\/td><td><strong>Cost Per View (CPV)<\/strong><\/td><td><strong>Cost Per Mile (CPM)*<\/strong><\/td><\/tr><tr><td>18-24<\/td><td>31.5%<\/td><td>$0.025<\/td><td>$0.79<\/td><\/tr><tr><td>25-34<\/td><td>29.6%<\/td><td>$0.029<\/td><td>$0.98<\/td><\/tr><tr><td>35-44<\/td><td>31.4%<\/td><td>$0.028<\/td><td>$0.89<\/td><\/tr><tr><td>45-54<\/td><td>32.3%<\/td><td>$0.029<\/td><td>$0.90<\/td><\/tr><tr><td>55-64<\/td><td>34.7%<\/td><td>$0.025<\/td><td>$0.72<\/td><\/tr><tr><td>65+<\/td><td>31.3%<\/td><td>$0.024<\/td><td>$0.77<\/td><\/tr><tr><td>Unknown<\/td><td>37.4%<\/td><td>$0.020<\/td><td>$0.53<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>*CPM values are calculated as average. Actual CPV and CPM rates may vary based on multiple factors such as country, audience segment, industry niche, ad format, and so on.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">YouTube Ad Stats by Format<\/h2>\n\n\n\n<p>YouTube offers a <strong>variety of ad formats<\/strong>. Each one works differently, both for viewers and advertisers. Here are some <strong>surprising facts<\/strong> about them:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Advertisers can reach up to 2.49 billion people worldwide through YouTube<\/strong>. That\u2019s almost a <strong>third of the planet!<\/strong> \ud83c\udf0d<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Overlay ads<\/strong> (those little banners on desktop videos) were <strong>discontinued in April 2023<\/strong> because most people watch on mobile now, and overlays just don\u2019t work there.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>AI now controls ad targeting and placement<\/strong>, making sure ads appear to the <strong>right people at the right time<\/strong>, \u23f0 based on interests, device, and even past searches.\ud83d\udd0d<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ud83c\udfc6<strong> Masthead ads<\/strong> (the big banners at the top of YouTube\u2019s homepage) are the <strong>most premium YouTube ad format<\/strong>. It can cost over <strong>$300,000 per day<\/strong> but reach <strong>millions instantly<\/strong>.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ud83d\udcc8 <strong>View rates<\/strong> of 16-20 second <strong>video ads increased to 65.3%<\/strong> from 60.54% in 2023.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>View rates of <strong>short-form video ads<\/strong> (less than 15 seconds) also increased <strong>from 61.98% in 2023 to 64.9%.<\/strong> Similarly, last year, they delivered <strong>5% efficacy<\/strong> when compared to the overall 2023 CPV for Instream Skippable ads.<\/li>\n<\/ul>\n\n\n\n<p>Below is a table with the average CTR, completion rate, and average cost of each mainstream YouTube ad format:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Ad Format<\/strong><\/td><td><strong>Average CTR<\/strong><\/td><td><strong>Completion Rate<\/strong><\/td><td><strong>Average Cost (CPM\/CPV)<\/strong><\/td><\/tr><tr><td>Skippable In-Stream&nbsp;<\/td><td>0.5\u20130.65%<\/td><td>30%<\/td><td>$0.02\u2013$0.03 CPV<\/td><\/tr><tr><td>In-Feed Video<\/td><td>Changes per the ad<\/td><td>Click To Watch<\/td><td>$0.10 CPV<\/td><\/tr><tr><td>Shorts Ads<\/td><td>Changes per the ad<\/td><td>Included in the Feed<\/td><td>$0.10\u2013$0.30 CPV<\/td><\/tr><tr><td>Non-Skippable (15s)<\/td><td>Less than 0.3%<\/td><td>100%<\/td><td>$6\u2013$10 CPM<\/td><\/tr><tr><td>Bumper (6s)<\/td><td>Less than 0.1%<\/td><td>100%&nbsp;<\/td><td>$10+ CPM<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">YouTube Ad Stats by Device<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"720\" src=\"https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/08\/youtube-ad-stats-by-device-2025-12.png\" alt=\"YouTube ad performance comparison by device in 2025 showing trends across mobile, Connected TV, desktop, and tablet usage.\" class=\"wp-image-183873\" srcset=\"https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/08\/youtube-ad-stats-by-device-2025-12.png 1000w, https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/08\/youtube-ad-stats-by-device-2025-12-300x216.png 300w, https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/08\/youtube-ad-stats-by-device-2025-12-768x553.png 768w, https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/08\/youtube-ad-stats-by-device-2025-12-705x508.png 705w, https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/08\/youtube-ad-stats-by-device-2025-12-450x324.png 450w, https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/08\/youtube-ad-stats-by-device-2025-12-600x432.png 600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><strong>Advertisers are closely watching how viewer behavior shifts across devices<\/strong>. And it\u2019s clear that Connected TVs (CTVs) are now commanding serious attention. As <strong>YouTube becomes the #1 streaming platform on TV screens in 2025<\/strong>, more households are watching long-form content in living rooms rather than on the go. This has opened up <strong>prime ad real estate<\/strong> for brands looking to reach viewers during longer, more immersive sessions.<\/p>\n\n\n\n<p>Here are some facts based on these changing trends:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>About <strong>80% of YouTube watch time<\/strong> still comes from <strong>mobile devices<\/strong>.\ud83d\udcf1<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>YouTube usage on <strong>TV screens grew by 63%<\/strong> compared to phones in the last five years. In-stream ads now reach millions watching YouTube like regular TV.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Connected <strong>TV\u2019s cost efficiency<\/strong> improved by 10% from 2023 without a drop in the high <a href=\"https:\/\/www.lenostube.com\/en\/youtube-engagement-calculator\/\">engagement rates<\/a>. Now, CTV is 7% more cost-effective than mobile ads.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Surprisingly, Connected <strong>TV (CTV) now drives 75% of YouTube ad spend <\/strong>in 2025<strong>.<\/strong><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Yet, audience do not pay attention to <strong>55% of TV advertising time<\/strong> due to multitasking (26%), switching channels (15%), and fast-forwarding (14%).<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Paid<strong> mobile ads is 84% more likely to receive attention<\/strong> \ud83d\udc40rather than TV advertising.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Desktops are also becoming a good, <strong>cost-effective alternative<\/strong> with a <strong>25.9% YoY CPV<\/strong> decrease and a view rate exceeding 56%.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mobile YouTube ads have a 12% higher engagement rate than desktop ads. Plus, 70% of mobile YouTube ads lead to a website visit.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mobile ad spend on YouTube grew 18% in 2023.<\/strong> \ud83d\udcc8<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Campaigns designed for mobile get 1.4x higher conversions than those made for desktop.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>But <strong>70% of mobile viewers skip ads<\/strong> faster than desktop users.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Meanwhile, tablets\u2019 30.7% CPV rise signals a shrinking role in digital ad strategies.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Paid <strong>YouTube mobile advertising<\/strong> is <a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/app-and-mobile\/youtube-mobile-advertising-statistics\/\">84% more likely<\/a> to receive viewers&#8217; attention than TV advertising.\ud83d\udd04<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Device<\/strong><\/td><td><strong>Ad Retention Rate<\/strong><\/td><td><strong>View Rate<\/strong><\/td><\/tr><tr><td>Mobile<\/td><td>47%<\/td><td>42%<\/td><\/tr><tr><td>Connected TV (CTV)<\/td><td>63%<\/td><td>67%<\/td><\/tr><tr><td>Desktop<\/td><td>49%<\/td><td>56%<\/td><\/tr><tr><td>Tablets<\/td><td>47%<\/td><td>50%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">YouTube Shorts Ads Stats<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"720\" src=\"https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/08\/youtube-shorts-ads-stats-2025.png-12.png\" alt=\"YouTube Shorts ads statistics and performance metrics for 2025 including CPM, views, engagement, and ROI trends\" class=\"wp-image-184005\" srcset=\"https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/08\/youtube-shorts-ads-stats-2025.png-12.png 1000w, https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/08\/youtube-shorts-ads-stats-2025.png-12-300x216.png 300w, https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/08\/youtube-shorts-ads-stats-2025.png-12-768x553.png 768w, https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/08\/youtube-shorts-ads-stats-2025.png-12-705x508.png 705w, https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/08\/youtube-shorts-ads-stats-2025.png-12-450x324.png 450w, https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/08\/youtube-shorts-ads-stats-2025.png-12-600x432.png 600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>YouTube Shorts are emerging as a powerful ad ecosystem with growing appeal and <strong>new monetization mechanics<\/strong>. Here\u2019s what\u2019s really happening under the hood:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The a<strong>verage daily views of Shorts<\/strong> increased from <strong>30 billion in 2021 to 70\u201390 billion views<\/strong>. That\u2019s more than doubled in just 4 years!<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The <strong>audience shift<\/strong> is visible everywhere. The views are now omnichannel, not restricted to mobile phones. <strong>Connected TV (CTV) Shorts viewership doubled<\/strong> in the past year.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ud83d\udcb0 As of now, the <strong>average CPM of YouTube Shorts<\/strong> stands at about <strong>$4<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brands often pay just <strong>$0.10\u2013$0.30 per view<\/strong> for Shorts ads. Thus, it\u2019s a top choice for reaching wide audiences without breaking budgets.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ud83c\udfac <strong>Creator payouts <\/strong>currently sit between <strong>$0.01 and $0.06 RPM<\/strong>. Even though it\u2019s a small slice of the ad money, it adds up with high volume.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The <strong>value of YT Shorts ads<\/strong> is increasing faster than we think. In 2025, short-form content accounted for a full 22% of YouTube\u2019s ad revenue, up from 15% in 2024.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ud83d\udcca <strong>Shorts ad impressions <\/strong>increased by 32% in Q3 2023.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>62% of brands are putting more ad money into Shorts than TikTok or Reels due to more targeting options and better integration with long-form content.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ud83d\udd25 Shorts have an average<strong> engagement rate of 5.91%<\/strong>, which is higher than both TikTok and Instagram Reels. That obviously means more results for Shorts ads.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brands using Shorts ads report 50% faster audience growth compared to those not using Shorts.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>70% of Shorts ads<\/strong> lead directly to website visits, \ud83c\udf10 and 80% of users recall seeing a Shorts ad in the last week.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Shorts ads now make up <strong>12% of all YouTube ad spend<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reports state that Shorts delivers about <strong>20% higher return on ad spend (ROAS)<\/strong> than regular YouTube ads.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Shorts ads under 6 seconds are likely to improve engagement by 30%.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Category&nbsp;<\/strong><\/td><td><strong>Estimated RPM<\/strong><\/td><td><strong>Estimated CPM<\/strong><\/td><\/tr><tr><td>Low Shorts<\/td><td>$0.01<\/td><td>$0.02<\/td><\/tr><tr><td>Typical Shorts<\/td><td>$0.05<\/td><td>$0.09<\/td><\/tr><tr><td>High Shorts<\/td><td>$0.08<\/td><td>$0.15<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">YouTube CPC Trends &amp; Growth<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"720\" src=\"https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/08\/7youtube-cpc-trends-growth-2023-2024.png-7-.png\" alt=\"Graph showing YouTube CPC trends and growth from 2023 to 2024, highlighting quarterly cost per click variations and advertiser insights.\" class=\"wp-image-183861\" srcset=\"https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/08\/7youtube-cpc-trends-growth-2023-2024.png-7-.png 1000w, https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/08\/7youtube-cpc-trends-growth-2023-2024.png-7--300x216.png 300w, https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/08\/7youtube-cpc-trends-growth-2023-2024.png-7--768x553.png 768w, https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/08\/7youtube-cpc-trends-growth-2023-2024.png-7--705x508.png 705w, https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/08\/7youtube-cpc-trends-growth-2023-2024.png-7--450x324.png 450w, https:\/\/www.lenostube.com\/en\/wp-content\/uploads\/sites\/3\/2025\/08\/7youtube-cpc-trends-growth-2023-2024.png-7--600x432.png 600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><strong>CPC<\/strong> (\ud83d\udcb0 Cost Per Click) is how much an advertiser pays when a viewer actually clicks on their ad. It&#8217;s one of the <strong>most important metrics<\/strong> for performance-driven campaigns, especially when the goal is to <strong>drive sales<\/strong>. Unlike CPM (cost per thousand views), <strong>CPC only charges when the viewer takes action.<\/strong> \u2705<\/p>\n\n\n\n<p>Now let\u2019s look at how CPC trends played out over 2023 and 2024:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Quarter<\/strong><\/td><td><strong>Average Cost Per Click (CPC)<\/strong><\/td><\/tr><tr><td>Q4 2023<\/td><td>$0.42 &#8211; $1.29<\/td><\/tr><tr><td>Q1 2024<\/td><td>$0.41 &#8211; $1.11<\/td><\/tr><tr><td>Q2 2024<\/td><td>$0.16 &#8211; $0.33<\/td><\/tr><tr><td>Q3 2024<\/td><td>$0.09 &#8211; $0.79<\/td><\/tr><tr><td>Q4 2024<\/td><td>$0.53 &#8211; $1.37<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>In early <strong>2024 (Q1)<\/strong>, CPCs remained steady but began to rise <strong>slightly by March<\/strong> as brands \ud83c\udff7\ufe0f ramped up ad efforts after the holiday lull, increasing competition for clicks. However, things shifted in <strong>Q2<\/strong>, with <strong>CPCs dropping in May<\/strong> as many advertisers adopted AI-powered tools to target audiences better and optimize bids.<\/p>\n\n\n\n<p>They were able to spend less while still attracting <strong>quality traffic<\/strong>. At the same time, YouTube Shorts \u23f1\ufe0f helped reduce costs, with brands leveraging short-form videos to capture attention more efficiently and guide viewers further down the <strong>sales funnel.<\/strong> \ud83d\uded2<\/p>\n\n\n\n<p>Click-through rates (CTR) followed a similar curve: starting at 0.35% in Q1, then climbing steadily to 0.81% by September. \ud83d\udcc5 As the year wrapped up, CTR saw another bounce, hitting 0.48% in December, likely due to <strong>festive-season ad pushes<\/strong>.\ud83c\udf89<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>If <strong>there\u2019s one thing to take awa<\/strong>y from all these numbers, it\u2019s this: <strong>YouTube earnings<\/strong> are not limited to the number of views you get. Every click, every country, every niche, and even the device your audience uses can change your revenue figures completely.<\/p>\n\n\n\n<p>And if you&#8217;re serious about turning your channel into a revenue engine, don\u2019t just guess. Make use of all these figures and adapt your strategy based on what actually pays.<\/p>\n\n\n\n<p>Keep going, you\u2019re doing amazing! \ud83d\ude04\ud83d\udc4f<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>YouTube ads are popping up everywhere, but have you ever wondered what the average YouTube CPM is? Well, it\u2019s influenced by niche, country, ad format, viewer device, and even the language you speak on camera. But beneath all that complexity, there are some solid numbers. \ud83d\udcca This blog figures out exactly that. We spent hours [&hellip;]<\/p>\n","protected":false},"author":4742,"featured_media":183537,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[308],"tags":[],"class_list":["post-183016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-youtube-growth"],"_links":{"self":[{"href":"https:\/\/www.lenostube.com\/en\/wp-json\/wp\/v2\/posts\/183016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lenostube.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lenostube.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lenostube.com\/en\/wp-json\/wp\/v2\/users\/4742"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lenostube.com\/en\/wp-json\/wp\/v2\/comments?post=183016"}],"version-history":[{"count":0,"href":"https:\/\/www.lenostube.com\/en\/wp-json\/wp\/v2\/posts\/183016\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lenostube.com\/en\/wp-json\/wp\/v2\/media\/183537"}],"wp:attachment":[{"href":"https:\/\/www.lenostube.com\/en\/wp-json\/wp\/v2\/media?parent=183016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lenostube.com\/en\/wp-json\/wp\/v2\/categories?post=183016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lenostube.com\/en\/wp-json\/wp\/v2\/tags?post=183016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}