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Ultimate Guide To Make Money With YouTube (Without Showing Your Face)

In this article, I’m going to reveal a method for you to create dozens of quality, monetizable videos per month – but actually working just a few minutes for each video.

Pretty much, an army of quality and original videos, with an average of 30 minutes spent on each video.

With perseverance and over time, this method can generate thousands of dollars per month, passively.

  • Production time for each quality video: 20-60 minutes
  • Initial goal: 1+ videos per day, 3 YouTube channels
  • Final goal: To create an ‘army’ of videos to generate constant and passive income


  • No need to show your face
  • Invest just a little money or spend no money at all


First a brief introduction to why this method could be for you – as anyone else – and how it can allow you to have a financial return and create dozens and dozens of videos without effort – or almost no effort.

To monetize on YouTube you need “ monetizable ” videos and therefore with original content. At the same time it is important to produce quality content uploaded frequently to maximize the number of potential visitors (and therefore earnings). 

And it’s not just a simple math matter (the more videos you make, the more views you can get) because in 2023 upload frequency has become a fundamental aspect in YouTube’s algorithm. Active channels have better positioning and authority, because YouTube wants you to upload regularly. To the point that YouTube even disables monetization on channels that have been inactive for 6 or more months!

However, combining all these 3 things (quality, frequency, monetizable content) becomes difficult.

This is why today I will share with you the Lenos Method. A video production method that will allow you to merge all those 3 aspects and start making real money on YouTube.

But before starting with the method I would like to clarify that even if it will take you a very short time you will necessarily have to compensate the reduced work time in another way.

And that “other way” is by paying services for the production of the videos. Production costs which are still low and which are simply a small investment. I’m talking about investment because obviously you can’t expect to make two videos and get 200k views right away in the first week. YouTube doesn’t work like that, it takes a little while.

But over time, it gets quite interesting 😉

Furthermore, using the right services (such as those taken as an example in this method) you will have final products (your video) with an amazing quality/price ratio.

Not only can you generate revenue, but you have the satisfaction and pride of growing YouTube channels with quality content and thousands of subscribers.

Finally, before discovering and getting to know the Lenos Method it is important to understand that (as with almost everything in life) success and gains do not come immediately

There will be a period – generally a couple of months – in which costs and times may be lower than earnings, but this is normal

The videos will be just a few and the channels will have to build authority, and maybe be approved first in the Partner program too. (regarding the latter, you will see later some suggestions on how to speed up the process).

Now, it surely feels like I am trying my best to convince you, to “sell” you this method, but that’s not the case :). There is no profit for me if you follow the method, unless you use the tools that I suggest later and which I personally use as well. Actually, it is the other way around. I want you to understand that you will not be making $$$ after a few weeks because this method requires some patience.

Of course, there are exceptions. Maybe you only produce 10 videos, two of them accumulate a good number of views over time and still make a profit. But the true effectiveness of the method is thought long-term with hundreds of videos uploaded across the channels.

This is a method with a strong exponential component.

Taking this path, therefore, means being aware that it will take time and persistence until the income starts to be significant. If you are not sure you can put consistency in the project, maybe you don’t want to start it and leave this page. But don’t leave the site, because we love our customers!! 🙂

So, are you still interested in discovering the Lenos Method?


Well, then let’s start with the method to make quality and monetizable content on YouTube, investing little time and having a guaranteed economic return.

The method: Make Money with YouTube in 2023 (with little time)

The method will first explain general notions and then the video production phase in detail and with possible alternatives depending on the budget or the time available to a person, rather than personal preferences.

General notions and tips (Make money with YouTube method)

  • The ideal is to make at least one video per day (on average ). Since us humans tend to increase productivity within deadlines, setting a bigger goal throughout the day* can greatly increase project efficiency. So for example you can aim to make 5 videos a day, at least at the beginning, instead of one. If you were to succeed, in two weeks you would have 70 quality videos.
  • The advice is to start with three YouTube channels (covering three different topics). This allows you to have more ideas to develop, to “get bored” less and increase productivity by having more projects to follow. Also, uploading too much content is counterproductive when it comes to video seo and algorithm. Uploading a video every 2-3 days on each channel is a good average. No need to upload multiple videos per day!
  • To maximize the traffic of a single channel it is good to build all the videos around a single “topic”. Creating different types of videos on the same channel is counterproductive. (Unless the channel is for example about “top 10”, it is normal that there may be videos on different topics. In this case the common topic of the channel would be “top 10”, “curiosity”). But generally speaking, a single niche channel will allow each of its videos to perform better, because they will benefit the authority of that channel regarding the niche. It will also retain new visitors more, because they find similar videos to the one they just appreciated.
  • This method works best with English content (but you don’t need a great knowledge of English!). However, it works great even in any other language,** the only difference is that it could take 5 minutes more on average to produce the videos (if you choose automated editing – you will find out why later).

* When it comes to productivity, studies suggest it’s very effective to set difficult, long-term goals other than daily goals. Specifically for this project, where results are not immediate, it might be handy. So, other than a daily goal, set yourself a 2,3 months possible but difficult goal. Example: 3 Months, 4 Channels, 300 videos (75 per channel). Wouldn’t that be cool to reach too?
** Yes, you can still do it with other languages. But since economical return is important, make sure you pick a tier1/tier2 country with good CPM (pretty much, how much you make from ads).

Ok, that was some generic advice. Let’s dive into the video production phase.

The video production phase (Lenos YouTube Method)

The production phase consists of 3 phases. The first is the one that will take you “more” but still little time and is the development of the idea.

Step 1) Development of the video

Write the video content into a text block. It’s a quick and easy operation. If it is a topic you know the words will come out spontaneously and quickly, if you don’t know it, no problem. Grab some articles, take the best bits of each one, paste them into your block of text and maybe change a few words or shorten/add something here and there. From just a few articles, you can actually create content for 5-6 videos.

As for the content in the form of text, it is good anything from 200-900 words. The length clearly depends on how long you want your videos to be and how you want to edit them. YouTube videos have often breaks with just music and footage between speaking, so the length of the final video will depend also on the editing style 😉

To know how many words your piece of text has, and how much time it takes to “speak” it, you can paste the content on wordcounter.

Simply paste your text on wordcounter and get words count and speaking time!

Here, a quick table that tells how long does it take to “speak” a certain amount of words at a regular speaking speed.

Number of WordsSpeaking Time (Regular speed)
300 Words1 minute 30 seconds
400 Words2 minutes
500 Words2 minutes 30 seconds
600 Words3 minutes
800 Words4 minutes
1000 Words5 minutes

After editing, videos will be longer than the expected speaking time. Out of 500 words you can make even 8 minutes videos.

My advice is not to use more than 500 words anyway, at least until the channel starts making many views, as this would lengthen production times and costs.

Phase 1 is now done. Something simple and enjoyable and that shouldn’t take you more than 15 minutes, ideally between 5 and 10 minutes per text block. Then of course, if you care or need more time, no problem!

But remember one thing, the goal is to produce a lot of videos and make money. So it’s useless to be stubborn or to be a perfectionist in writing texts. Something quick, simple, interesting.

Step 2) Recording

Note: The audio recording phase is essential because in addition to making the video better, it allows you to monetize the video, even if it contains copyrighted content. On the other hand, video captions with just text in addition other than receiving fewer visits are not videos that YouTube monetizes in 2023. This means that a channel with only such videos would not be approved in the YouTube Partner Program.

So videos with no voice over are a big no for this method. Both for video performance and monetization.

Anyway, you previously created/outsource the video script. At this point you need to record what is written on the text block but, unless you are used to and you are good at doing these things, the original method is to pay a professional to read the text with his beautiful voice, in his studio. Professional.

“Professional”. That sounds so expensive! Right? Well…not.

It sounds a very expensive thing but this is where you are wrong. It takes you two seconds (just send the text) and the prices are low. Just use this freelancing site and for 5$ a professional will record up to 1000 words. And you have plenty of choice :). On the link I already filtered for you the lowest rates which are amazing anyway.

You can listen and choose the voice you prefer and expect high-quality audio, without lifting a finger… or a vocal string.

Extra : Even if you can record your voice, I recommend that you consider using professionals and not just because they are, in fact, professionals and therefore deliver quality audio. The reasoning that needs to be done is, “Is the time I dedicate to recording the audio worth it?” For example, if you pay only 5$, this could translate into half an hour of your time.

A quick recap

Summarizing the first two steps:
Write the content (spontaneously or by copying and modifying articles)
2) If you are practical, register the text. Alternatively, pay a professional 5$.
Estimated time: 5-20 minutes (over time you will get faster and faster in producing videos)

Fun and challenging? Yes. Fast? Yes.

Step 3) Video editing

At this point, we have the most important thing about the video. The “content”. Recorded by a nice clear and professional voice, which allows us to already have quality content and (in most cases) monetizable. Only phase three is missing which is, as you may have understood, the editing of the video. Adding music, videos, texts, etc …

It seems like a lot of work, and possibly copyright issues. If you’ve edited in the past you surely know that even editing a 3-4 minute video from scratch can take hours. But this method has thought of everything and for the editing phase you will use an automated program that not only does almost everything itself. But it will do it with quality editing and using licensed audio and video content, therefore 100% safe for monetization and copyright issues.

With this magic program simply add your text, the voice, and the magic happens.

If, on the other hand, you prefer a manual approach, I will also give you advice in this regard to keep production times to a minimum, (1 hour at most!)…or how to outsource it for a ridiculous price.

However, we will see the “manual” methods after the “automated” one.

Automated video editing

The program I am talking about (which is 100% online, therefore usable from a browser) is Pictory (the same tool we use for some of our channels). It allows you to create videos in any language thanks to AI (artificial intelligence). 

Simply enter your own text and the program will automatically create text captions with related background videos.

It is also possible to use the program bot voice to transform text into words, but I do not recommend it because – first – it does not seem 100% natural and, secondly, there have been cases of channels which have not been approved in the partner program. If you want to still give it a try, I won’t stop you. Maybe you can do a mix 😉

Also consider that being automated, editing is not perfect, and you may need or want to change the background videos in some scenes, to make them more relevant. However, it only takes a few minutes also because you can browse and select the material directly in the program, through the built-in library.

By the way, with the application you can also create an intro with a logo, if you want to create an intro for the channel, an outro or whatever you want to give that extra touch to your videos!

To get started, all you need is to select the option “script to video”, paste the script and then Artificial intelligence quickly edit the video for you.

Actually, you can even skip the written script part. If you – or whoever is recording the voice – knows how to talk about a specific topic without a script, then just add the recording and let the program create captions. But, we think using a text script is more accurate.

As you see there are several functions. In our case, we prefer to use the script to video function and let the program do its magic.

The price? You can start for free and see if you like it. Then, starting at $19 per month. The $19 plan allows:
– Automatic subtitles and scenes
– Unlimited videos per month
– 3+ million photos and videos without copyright
– 24/7 support
– Videos lasting up to 10 min. (but you don’t need more in my opinion)

Manual video editing (outsourced and personally done)

Before recommending the # 1 site to rely on in case of manual editing, one concept must be repeated. You are making videos with the goal of producing tens, hundreds of them and making a financial profit. 

This is the purpose of the method so if you do manual editing you can’t spend hours and hours doing the best editing in the world. 

You must be a bulk-producing machine.

Let’s say this once again. If you want to edit yourself, put perfectionism away and be a bulk-video producing machine

You have a beautiful text, recorded by a beautiful and professional voice, the video is already enjoyable. Now it is simply a matter of adding photos, videos and background music.

At most, I just recommend taking a little more time for the new channels and create an intro, a final screen and some subscription animation to then quickly add to each video. This will make the channel cooler and more professional (and also increase its conversion).

That’s all. Simple editing that takes no more than an hour once the audio recording is received.

Before moving on to our “partner in crime” of manual editing, remember that for manual editing you can also decide to use the application I mentioned earlier (Pictory), which also includes the classic editing function.

But if you already have your own editing program (Premiere, Vegas, Final Cut, etc.) and you want to get things done yourself …

… What is the # 1 site to use as a companion for this method, if you decide to do manual editing? (not a bad choice if you are familiar with editing programs)

This is Envato. The swiss knife of YouTubers and video editors. Which we personally use for more than 2 years. On Envato, you can find all the elements to end your video without copyright problems. Everything, even music, intro, outro…

In fact, their library includes:
– Over 40k music tracks
– Over 1 million photos
– Over 900k (almost a million) videos
All of them are copyright-free (licensed) and with new items added every day.

for example, almost 1 million videos to use freely and peacefully in your videos

In addition, Envato includes graphic “templates” to create – for example – intros for each channel.
The price? 16$ per month if paid annually, twice as much if paid monthly. 

I tell everyone “try a month” and then I am sure that you will switch to the annual plan without thinking twice.

16$ per month to have all the elements for the mass production of your videos in one place. Assuming you do 2 videos a day, that’s 15 euros for 60 videos a month…that is 25 cents per video.

With the manual method, therefore, production times are lengthened but prices remain low. A very general estimate using manual editing is:
5-10$ per video (audio cost recorded by professional + Envato pricing).
90 minutes for production (writing the text, + manual editing).

Or…option three of the editing part: Outsource the work. If you like, you can also hire a virtual assistant and have the same guy to edit all your videos daily, for just 10$ per day. Seek freelancers working in Eastern Asia (India, Philippines) and you will find talented guys who will charge you super cheap rates.

You can find them for instance on Fiverr. Filter based on price is already active on the link. Give a look, it’s quite good. Or you can also check out UpWork, Freelancer.

That being said, this option is best if you find an assistant you like and pay him monthly. For single videos, it’s not worth it, in my opinion.


At this point you find yourself a quality video, original and monetization, made in… maybe 30 minutes total? (or something more, if you choose the manual method), The cost of the audio, depending on the professional you are picking and the number of words, is from 5$ to 10$ (this is up to you).

Expenses that will clearly come back to you via ads revenue in the future, whether it’s on YouTube or Facebook (you can upload the videos to both platforms!)..

..While you build and grow your own professional channel, with minimal effort.

This is the Lenos Method – used successfully by some people already – to make money, an army of quality videos and grow channels while spending little time in the production of the single video.

So, what do you think? Do you have the determination to try the method? 

But if you do, I reiterate an important concept. On YouTube, as with everything else, it takes time and persistence (and a minimum of desire) to see results. In other words, being patient and persistent is a crucial YouTube skill, along with content’s quality and frequency.

Don’t be discouraged after a couple of videos or think about making 4-5 videos with this method and then banking hard from advertising revenue in just two weeks. Of course it can happen if even one of these videos hits the algorithm jackpot and scores a high number of views immediately, but to see real results it usually takes time.

Picture this: An army of videos and channels after a year. 4 different thematic channels, with a total of 365 videos (only one video per day for one year!). And all the views (revenue) that these quality videos can generate passively, forever. Forever.

Since it can also be useful to rationalize things, let’s do two mathematical calculations, taking into account manual editing (therefore the most expensive solution).

Making 30 videos per month: 5$ + 16$ per month for Envato = 266$ for 30 videos (8,6$ per video) / 1.5 hours a day. 🙂

To recover from the cost of production (or investment) you need 266$ from those videos .. it depends on the category of the video and the period, but about 200,000 views are enough. Trust that if the videos are done discreetly, with topics that appeal to the public (see some tips soon!), over time the cost is vastly outranked by the revenue. Meaning, profit.

And it is a self-feeding method

Because if you make 300 videos with 2660$… in addition to having even more potential views, the channels increase its authority and the videos get views from each other (when the viewer visits the channel or watches another recommended video of yours).

It seems like a lot at the beginning but you really think that a mini “army” of – let’s say – 150 monetizable and quality videos, does not make at least 2-3 million views combined in one, two, etc. years and they return (and exceed) the investment?

You know the answer.

If you think this method could work for you, save this article and start thinking about what category of videos you would like to do.

Also, before we close our video production chapter, I should mention that we recently released a cheap video creation service for monetizable YouTube videos, based on your keyword inputs. Basically, you pick the title, and we do all the rest for you – from script to editing – and then deliver the fully-ready video to you.

To learn more or buy your first videos, visit our YouTube video creation service page.

Extras: monetization, keywords, channel topics (Make money with YouTube Method)

Channel monetization

To start having an economic return, obviously the channel must have active monetization. By uploading the videos of the method, the channel is approved without problems, however, having to wait for the 4000 hours and 1000 subscribers can be demotivating. My advice is to wait anyway, this is because to get to 4000 hours you need an average of 60k views, which is equivalent to 35-90 euros per video in the “viral” category. The profits generated once monetization is received will be much greater. If you want to monetize first though, you can use our 4000 watch hours service which provides 4000 hours delivered within two weeks on new videos. Our service will not harm your channel, it will actually build some authority, as the views are from logged in accounts and super high retention.

Another option is to get an optimized monetization ready YouTube channel.

However, my advice remains to wait until the channel makes 4000 hours naturally.

Channel niche and video keywords

Earlier I talked about the “action plan”. To be successful – or let’s say – to get better results it is important to choose a niche and keywords that can appeal to a large audience.

So this method is not done with grandma’s recipe or talking about ping pong, but with “viral” themes that could attract many visitors: top 10, football videos, curiosities, or themes that attract a small number of visitors but where the gain per 1000 views (CPM) is greater: therefore finance, savings, economy, trading: videos in which the cpm (gain per 1000 views) is at least 5 times higher than the previous “viral” categories.

The choice of keywords within the chosen topic also has its relevance and, with the right titles and topics, videos potentially receive many more visits. The three best ways to search for viral keywords are the following:

  • Observe the most popular videos and channels in the same niche
  • Enter your search terms and see sentence completion suggestions
  • Use a viral (real) event. For example a news, a fashion, a sporting event and create a related video in a short time. This technique is very effective in 2023

That’s all. I hope this method for making dozens or hundreds of videos taking a short time every day, inspires you, and you decide to undertake it. If you have any questions or concerns, just let me know!

How To Get More Views & Subscribers On YouTube – The Ultimate Guide

This article will most likely the most useful and complete resource you will ever need to increase your YouTube knowledge, content quality and, as a consequence, get more views and subscribers.

Bold statement, right? You will agree with us once you read the article. So enjoy your read, and see you at the end.

This guide will be split in three parts.

The first one is a short, to the point bullet list of all the things you have to learn and keep in mind when growing your YouTube channel. It will be, in a way, your YouTube Commandments. 28, to be exact.

We will then break down and expand all of them, to learn specific tricks and tips – which is part 2.

And lastly, in part 3, we will discuss a holistic approach to YouTube growth.

Part 1, here we go. Quick but intense.

The 27 YouTube Commandments To Grow Your Channel

  1. Create niche-specific channel, to increase viewer retention, conversion, and engagement
  2. Keyword research on YouTube can make all the difference. Later in this article, we will learn how you can do it.
  3. There is no perfect topic. Just keep posting quality, relevant and updated content. You will see results gradually.
  4. Thumbnail is so, so important; invest your time to create the best thumbnails. A good thumbnail takes at least 20 min.
  5. Make the thumbnail with vivid color and great color contrast (to grab attention)
  6. Make a thumbnail that sparks curiosity of the viewers (and intrigue them to click)
  7. Finish it off with an intriguing, unique title, to convert the impression to a click
  8. A great title must spark emotion, intrigue, and possibly include the word “you” (personal involvement)
  9. Use relevant tags only. You want YouTube to suggest the video to the right audience, to have better performance
  10. Rename your raw file before upload using your video’s target keywords (not a game changer, but it takes just a few seconds and may improve SEO ranking a bit)
  11. Always keep the intro short, since 75% of users leave the video in the first 30 seconds. Be different, get their attention
  12. The first 20 seconds are by far the MOST crucial on YouTube. Make something very engaging yet short to get the audience’s attention.
  13. Use end cards. You may not have an outro, but it’s really necessary to have cards at the end of your video.
  14. Always put info cards in the most “dead” moments of the video, to eventually rescue visitors leaving and keep them on your channel
  15. Humans respond emotionally well to surprises, changes of rhythm and “rollercoasters”. Do that in your video, to -keep the visitor engaged and addicted to your next surprise.
  16. Examples of rollercoaster and changes of rhythm are, as per the audio: using many different background songs, removing background music to add it again, create audio sync
  17. Examples of rollercoaster and changes of rhythm are, as per the video: change clips/camera angles, change clips/camera zoom and crop, use effects, text and lower thirds
  18. Don’t be afraid to ask for likes, comments, shares or subs. Engagement and percentage conversion influence your ranking
  19. Asking for likes or subs by providing a reason, without asking too often, or after giving value (i.e. entertainment, at the end of a video) is the most effective approach
  20. A great video has a CTR of 7% or more and watch time of 40% at least, if 8-15 minutes long. If you are not there yet, that’s your goal
  21. A shorter yet more intense video, is better than a longer yet less intense video. Viewer retention and response is more important than how many ads you can put.
  22. As a fact, though, longer videos tend to get more views from the algorithm. Without compromising quality, aim to better length
  23. Upload regularly. Just do it. If your channel is inactive, your ranking and engagement will both tank
  24. If you don’t have money, make quality content and make money
  25. When you make enough money, scale your channel (or ideas) by outsourcing or creating a team
  26. Put visitors into loop views, by producing similar content in your channel
  27. Use analytics to your advantage, to understand what works, what does not. Reading analytics is the difference between who makes videos as a hobby, or as a real business that will succeed

A Practical Guide And Pro Tips For Each Of The 26 YouTube Commandments

Now we will take a dive into the second part of the article, which will break down each of the “YouTube Commandments”.

If you are planning to skip the article, you should know that each of the paragraphs that follow will include new knowledge and practical tips for you. 

This is not simply about expanding each bullet point, but rather providing deeper knowledge and actionable advice.

Let’s get started. It will be a long ride, but worth every second…or word.

1) Create a niche-specific channel to get more views and better engagement

Just think about it. How often do you see generic channels, getting lots of views on every single video? Never. They might have some trending videos, but many will not perform.

The reason behind these, are essentially two:

  • First, all the people that like, engage, and subscribe to a specific video, later on will not be interested in different content. There will never be loyalty and engagement, and new videos won’t benefit from the kick-off power of a fan base. Also, users in general will be less likely to spend more time on a generic channel and subscribe to it and, a little reminder for you, both conversion rate and time spent on a whole channel are ranking metrics.
  • The second reason, is authority. A YouTube channel that makes videos about a specific niche, gains authority over time from the algorithm. And will become more and more powerful when providing fresh content about that specific niche.

So, to have a healthy channel that will get great engagement and potentially many views on every new video (or as many as possible), needs to be niche-specific. Having one niche means better engagement, conversion, retention of visitors, ranking and, therefore…views.

Tips on choosing a niche for you

Now, is there a specific niche to choose? Is there the “perfect” niche? Nope. Any niche can work.

We know people making millions of views per month on a Disney niche, others having the same results on a cooking niche. Pick a niche you are passionate and expert about it, where you are able to provide original and unique content.

“I should pick a niche I am passionate about…” yes, I know. This is a very cliché way to tell you what niche you should pick, I agree. But, it is also the truth.

Hence, step one: choose a niche and stick to it. And make something unique in that niche!

2) Keyword research will make THE difference

If you studied some SEO or owned a website, you surely do know the importance of keyword research. In SEO, keyword research essentially means finding keywords with a good traffic volume but, not too much competition.

YouTube is the second-largest search engine in the world – just after Google – so keyword research must be a part of your growth strategy.

But, it is also true that views from search are a minor part, because most of the traffic comes from suggested videos.

That is why, keyword research on YouTube is a bit different.

The 2 YouTube keywords Strategies

The way we see it, there are two ways of searching for good keywords.

The first one, is the classic SEO one, and you can use different tools for that, such as VidIQ, Ahrefs, or Google Keyword Planner. These tools are precious as they give insights on the volume of keywords and you also get an idea of the competition. It basically means using keywords that people actually search for, but which possibly are not over-competitive, and then optimizing the title and metadata for those keywords.

The second way, is more “visual” and “manual”. The second way particularly targets the YouTube suggestion algorithm, and consists of three phases.

  1. Find what channels or topics are trending in your niche
  2. Find the specific videos that are currently getting most views (you will also notice a pattern over time)
  3. The third step is about creating videos based on what you discover.

And to create videos (step 3), just follow the two guidelines listed below:

  • 3.1 > Create similar videos, but even BETTER videos similar to those which are already popular, but make them better. Better quality, better script, better voice over. It’s not copying, but improving the content available on the platform, with a MUCH higher chance of getting lots of views, than by picking a random topic.
  • 3.2 > Make a video that is somehow connected to the trending videos and topics, but not covered yet by anyone, and with a very intriguing title.

An example:

Confused about the 3.2? No problem. Let’s make an example.

A trending topic, is “Best Basketball Plays of the Year”. You will do something like:
– Underrated basketball plays of the year most people missed
– Nobody talks about these plays, but they were the most insane of the year!
– Plays that, if had a proper finishing, would have been year’s best!
– Break down and analysis of the best 3 plays of the year

Now, you get a bit of what’s going on here. We are making videos related to the main topic, which surely have way less competition. Just make sure to use very unique and intriguing titles.

Final thoughts on keywords strategy

Please note that keyword strategy must not be seen as a 100% effective recipe, that will get views on each video. Some, will fail anyway.

The way it must be seen as, is the following: A keyword strategy, over time, allows you to have a much higher chance of gathering views and going viral, then posting random content or content with no research.

Essentially, keyword research over time (let’s say 20 videos) will, in 99,9% of the cases, result in more views in comparison to not doing it.

If you are serious about YouTube and want to grow, if you take hours to edit a video, then you can surely turn into a detective for 45 minutes and find some great topic, and then come out with special content ideas.

3) There is no perfect YouTube niche

We mentioned this already in commandment 1), and now we will explain a bit further.

Now, of all the 28 YouTube commandments we shared above, this is the only one that says “not”.

But, it was very much needed as people, often approach us or think there is a perfect niche or niches that will make you more views and money.

It is true in a way, but there is no perfect niche.

The best niche, is the niche you are passionate about, where you have also knowledge or skills you can show off in your videos. If there is any perfect niche, that is the one.

Hence, it is different for everyone. One person should not go for the perfect niche, but for a niche he likes.

A big question: Is it true that some niches will have more potential traffic? Yes, definitely! But those same niches will have more competition and, often times, also lower CPM (earning per 1000 views) than more specific niches with less potential audience.

A niche with more volume, will also have more competition.

So once again, don’t scratch your head thinking what niche is best for your money journey, or if you are in the wrong niche. That is NOT the problem, unless you have zero interest in it. Then yes, that might be a problem.

Interest drives motivation and passion, knowledge and skills drive better quality content. These will reflect in better video and channel performance.

4) The importance of thumbnail

If you can spend hours for creating the video, why then “ruin” the hard work with an average thumbnail, that can be made in barely 5 minutes?

This is a recurring mistake people do, maybe because they just want to get that video, they worked hard on, published as soon as possible.

But, the thumbnail is so important.

Is the first thing about your video that people see. It is what may lead to grab their attention and eventually have them to click your video. (or not…)

Therefore, before you publish your video, make sure you have a great thumbnail. Relax and take all the time you need to make something great. It’s worth it.

Example of a nice thumbnail template

5+6) How to make a great thumbnail that will drive more views

As we just mentioned, thumbnail is crucial. But what are the things that make a thumbnail effective? Let’s find out.

When it comes to the “design” part, these are the most important things you should add to your checklist:

  • Color contrast
  • Vivid colors
  • Big subject, and big text (if any)
  • Attractive design

When it comes to the emotional response in the people seeing your thumbnail, you should ask yourself if your thumbnails does the following:

  • Sparks curiosity (i.e. “what is happening in that video?”, “wait, what is that even about?”)
  • Sparks emotion (any type of emotion, whether it is laughing or sadness)

The viewer must feel intrigued, he should question the video’s content and have the thumbnail to spark emotions into him. If it does that, it’s a win.

Now, another tip – and this might not sound very ethical correct – but if you have been in YouTube for a while, you learn that if you want to “win” at the game, you have to play by the “winner’s rules“. And that is, using “clickbait” thumbnails.

Do not be afraid to push it a bit further, because, truth is, your video will just get a better CTR and therefore more views.

With that being said, your thumbnail should also always be somewhat relevant to the content. If you read our in-depth algorithm guide, you know that audience retention is another crucial metric other than CTR.

And if your thumbnail does not reflect the video content (hence what people are expecting to see) your retention will inevitably be not as good. 

The problem is not a few bad comments or dislikes due to the clickbait. The problem is, low retention that follows from a misleading thumbnail. Long story short – Some clickbait is good, but too much can be harmful. So use it carefully.

Technically speaking, the best way to create thumbnails is to make them yourself using a professional program such as Photshop. There also alternative ways of course, such as Adobe’s Free Thumbnail Creator or Canva, both of them being web based and plenty of ready templates. For custom and express work, you may also buy them.

7+8) Write a good title to convert impressions to views

Before we even get started with some tips for the title, here is a quick formula for you: Thumbnail + Title = CTR.

If we were to put the video’s assets in chronological order, the thumbnail is what catches the attention – it’s the colorful, big thing.

Then, comes the title. The title is what gives a better understanding of what the video is about, and it has a major impact on whether the viewer will finally click your video.

Hence, be relevant. But it should also be a great title to convert impressions into views even more.

In this case, by impressions I mean the “thumbnail impressions”, meaning people that did notice our video already.

So, as you see, the title is quite important and when using a title, we must make sure of these two things:

  • The title should be relevant to the video’s content
  • The title should be intriguing and interesting

As always, our goal is to spark interest, doubts and emotions in the people who read it, because we want them to feel the “urge” or interest to click the video.

But we also want to stay relevant, to target the right audience and get a good video performance, from people who end up watching exactly what they were expecting when they clicked on your video.

Some more tips of a good title, are:

  • Use the word “you” if possible, as it is intimate and speaks directly to the viewer
  • Use numbers
  • Use Uppercase initials or some words fully written with uppercase
  • Rewrite normal titles and topics uniquely. (i.e. “my vlog in Paris”, becomes “amazing things I did in just 20 hours in Paris”)

9) Use relevant tags only

At this point, you probably understood how we should try to find the balance between intriguing and relevant.

Being relevant is extremely important to get a targeted audience and the best video retention and conversion.

After all, imagine clicking on a video that claims “Football match highlights from the latest match”, but then all you find is some old gameplay of a video game.

Engagement and retention might be terrible and, even though this could work to grab some extra click at the beginning, in the long run it will harm both the video’s ranking and channel’s health as a whole.

When it comes to tags, nobody sees them. Nobody!

Tags are something we are doing for YouTube, specifically to help its algorithm.

So, we want to use highly relevant tags that describe both what the video is about, and niches/topics of similar interest.

The tags you include in your video, should

  • Be in order of relevancy (meaning you start with the most relevant, then you start using more genetic/related ones)

Therefore, these should be the tags to be used, in order.

  • First, include keywords about your video
  • Then, use more broad keywords, such as tags about your niche and related topics
  • Lastly, you can include some tags of trending videos, topics or creators related to your channel or that specific video

80% or more of the keywords should come from the first two bullet points, and eventually just a couple from trending – yet relevant – topics, channels or videos.

There are also tools that help to find the best tags such as VidIQ, but we still suggest to double-check manually.

10) Rename your raw file before uploading it to YouTube

If you have been around YouTube and video SEO for a while, you probably heard this tip a million times.

And yes, this is a good tip but not a game changer, as we previously said. There is never been a confirmation by YouTube and, in a test we did, we did not see a difference.

That being said, it could still help, especially for videos targeting specific keywords or to increase ranking on the YouTube search traffic source.

And, after all, how long does it take to rename a file? Possibly 10 seconds. So, we’d always suggest renaming your files just before uploading to YouTube, with something relevant rather than the random output name which your file might have.

In case you don’t know how to rename a file, you just have to right-click on the file and then “rename” it. If you recorded your video on a mobile device (and you upload it to YouTube from there), you might have to go to your file’s archive.

11+12) Always keep the intro short and engaging

When we do SEO audits for clients, this is a recurring problem. People always are not engaging enough in the first seconds, or with slow, long intros.

Big mistake.

The first 20-30 seconds of your video are – 100%! – the most important part of your whole video.

Even if your video is 1 hour long with some gem inside, the most crucial part will always be the beginning.

Because, many people actually leave the video in the first seconds and, even retaining a 5% more, will make a HUGE difference in audience retention and performance.

And if you have enough views to have a good sample of data, then I invite you to check the analytics of your videos, and I am 100% sure that you will see exactly that.

“Yes, I get that. But what should I do then?”

Well, first of all I tell you what you should NOT do, and then give you some tip of what you COULD do.

Do not

  • Use animated intro longer than 5 seconds
  • Or – do not use an intro at all, or
    • if you use it, you could show it after a nice and engaging video introduction
  • Do not leave more than 5 seconds with no voice over (if you use voice in your videos)
  • Do not tell people to subscribe or like in the first 20 seconds

What you could/should do

  • Be engaging
  • Spark interest on what the video will be about
  • Include short bits about amazing things that the audience will get to see if they keep watching the video.
    • If the above, pick the coolest pics/clips/moments (always make sure they spark interest and at the same time curiosity)

13) Always use End cards

As per commandment 10 (renaming files), this really takes a few seconds, so please do it. Always.

The difference is, end cards are even much more important and impactful. They are an amazing asset that YouTube allows creators to use.

Why? Because it helps retain viewers in our channel, increase views and maximize conversion, which will not just mean more views.

They also are a ranking factor.

So, it does not matter if you are using and outro/end screen animation or not: always, always (did we say “always” already?) use end cards.

Now, these are some good things we should keep in mind when adding our end cards:

  • Start using them just before the video “fades out”, meaning the main content is about to end. Same as intro, many people leave the video before it FULLY ends. They leave the video when the “content” ends, if you get my point. Put your end screens just a few seconds before that. (if you don’t know when that is, just read your video’s analytics!)
  • Try to always use the most recent video end card. The reason to this is that, when you will start having a lot of videos, all your freshly published videos (which usually are also better in terms of quality than the old ones) will benefit from an extra push.
  • Use the second end card with related content. For this, you can either “trust” YouTube or, if there is some highly specific video in your channel, I suggest you to manually pick it. YouTube algorithm is smart, but not THAT smart. Your manual pick can be more effective.

14) Always use info cards during the video, in strategic moments

Just like end cards, in-video cards (that’s what I call them, for better understanding) are also very powerful.

Info cards (cards that show up during the video), also serve a similar purpose to end screen: increase conversion, extend the time visitors spend on your channel, and get more views.


Info cards, are usually targeting different types of users and need to be used strategically.

While end cards are shown at the end of the video, to users who watched until the end (and therefore loved) the video, info cards are shown to all kind of users.

And chances say that a good percentage of them, regardless of the reason, will never make it until the end.

Whether their mom called and dinner is ready, while scrolling they found a more interesting thumbnail, or simply they did not feel enough interest in that specific video, a good portion of visitor will not watch the whole video.

Info cards come to our help. And that is why they need to be placed strategically.

Rule number 1: always use them.

YouTube usually allows up to 5 cards per video, and we need to use them all.

And rule number 2: Use them in a smart way.

And the smartest – and most effective – way to use them, is to place them in moments of the video which are “dead” and there is higher risk of visitors leaving your video.

Because let’s face it, not all the video has the same intensity and you surely are aware that some parts might be not as good. That’s where you will put some end card – which will promote some of your best videos – in order to rescue and keep engaged visitors which could potentially abandon your video – and channel – forever.

The concept is that if they want to watch another video, then let that video be one of yours as well.

It’s like someone who is about to leave your web page, and then a discount code or cross-selling product pops-up!

It surely will not always work, but it will surely sometimes work, too. And that is a win and something that your videos and channel will benefit, over time.

Therefore, use cards:

  • In “dead” moments, to rescue visitors (eventually get help of analytics for that)
  • Most of them in the first 3-4 minutes of the video, and one in the first 30 seconds
  • Use cards that link to your best/relevant videos, or…
    • Even better: link them to highly clickable and intriguing video titles

Last but not least, in-video cards don’t need to be just videos. Another card that we love, is surveys. They are a great way to engage your visitors, which you could occasionally use. But, remember that using a survey will remove the option to use video cards. Which one is better? 5 videos cards, for sure. At least for most videos or longer videos!

15) Create videos with changes of rhythm and “rollercoasters”, to boost engagement and retention

Humans are emotional animals. You need to spice up your videos and create an addictive emotional rollercoaster, to get better engagement and audience retention.

It may sound as advanced psychological skills, but the concept is actually very simple, and this special ingredient to spice up your videos is as simple as it is effective.

The thing is that you don’t want to have a “flat” video, that sails quietly for 10 minutes or so. You want your video to be intense enough, to keep visitors engaged and get a great audience retention.

It is also true that it is impossible to create a video extremely intense forever, so having what we call “normal” and quiet moments is normal. The important, is no not have “normal” moments which last too long, and spice up the videos with changes of rhythm and rollercoasters.

This, will have many benefits.

  • Eventually rescue visitors from leaving, if the videos is being too quiet, or “boring”
  • Trigger (and therefore boost) video’s engagement (likes, comments, subscribers)
  • Have stronger emotional memory about your specific video or the concepts you said, which will benefit in the long run or in term of returning visitors
  • Create a rollercoaster addiction, where the user expects (and eventually stays on the video) just to see the next rollercoaster. This can be very effective with recurring rollercoaster, such as special editing effects.

16) + 17) How to create rollercoasters on both your video clips and audio

We have just seen why rollercoasters are so important and how they can boost your video performance and therefore, get more views and subscribers.

And now, it is time to see how to create this awesome rollercoaster effect, both from an audio and on a video perspective – meaning using both visual and audio tricks.

Changes of rhythm on the video (visual)

Now, we will see more actionable and practical ways to create such rollercoaster during your video. But, the generic concept, is:

  1. Do not keep boring or “normal” moments too long
  2. Spice up your video with highs and changes of rhythms, with the end result being a rollercoaster video.

This process should mostly happen when editing your video inside your editing program, when you are reviewing all the footage, cutting clips, adding effects, and seeing the video timeline.

The following are some of the most common ways to create changes of rhythm and have an intense video that will keep visitors attached:

  • Zoom in and out (crop)
  • Changes of camera angles
  • Frequency of the changes of the clip/footage (how often this should be, depends on your niche)
  • Cool editing effects and transitions (but remember to not over-edit, user experience always comes first. Keep effects and transitions smooth and clean)
  • Color grading changes (i.e. black and white)
  • Text and image overlays
  • Short clips or memes to enhance what is happening in an engaging way

Depending on your niche, some might be more effective and easy to use. See what works best for you and is suitable to your end-video.

Changes of rhythm on the audio

The audio is crucial in a video. It is nearly as important as the clips and, a great audio, will make a huge difference. There are surely some basics of a good audio output, such as a clean and clear audio, or smooth audio levels, and picking a good background track.

But, in this article, we will talk about something more advanced, which comes after the basics have been sorted. And that is, audio editing with a rollercoaster effect.

As with the video footage, when it comes to audio, similar generic rules apply.

  1. Do not keep boring or “normal” audio moments too long. (we will see in a second what this means)
  2. Spice up your audio with highs, lows and changes of rhythms, with the end result being a rollercoaster audio. (note that we do not mean volume pitch highs and lows!)

So, practically speaking, creating an intense, engaging audio with changes of rhythm, means the following.

Do not

  • Keep silent moments for too long; we see this mistake quite often in gameplay videos
  • Use the same background track for too long
  • Speak in a bland (monotone) voice tone, which does not bring emotional changes (inflection)


  • Always use background music, if possible
  • Change the tracks used during the video, ideally to match the vibe of the moment (classic, suspense, happy, etc.)
  • Completely remove background music for a few moments (i.e. when saying something important, or a fail; it gives uniqueness to that moment and at the same time, more value to music when it comes back)
  • Have an emotional voice tonality. (inflection). It means that you should speak like a robot or like you are reading something. Instead, speak like you talk to your best friend, fully expressing yourself.
  • Use different audio levels of the background music, depending on the course of the video. For instance, if a portion of your video does not have voice, it is powerful to bring up the music levels (volume of the track), and bring them back to low again once the voice is back. You might have seen this strategy in movies or documentaries too.
  • Use audio sync with the video footage. This is even more advanced, but we love to see audio sync. Bringing that in your video, will surely increase its performance. People might crave for that next, satisfying audio sync and appreciate the editing effort.

18) + 19) You MUST ask for those likes, comments, and subs (and here’s how you should do it)

Many think that likes and engagement are not a very important ranking factor.

While they are certainly not the most important, they do matter. And this was also confirmed by YouTube, in late 2021.

Therefore, we need to try our best to influence people and motivate them to like, comment and, of course, subscribe.

Whether you use your voice or subscribe animations, just do it. It is something that takes barely a few seconds and will only benefit your channel and your growth.

We noticed is a recurring issue of people not doing it, doing it but not enough, or not in the wrong way. So, how to do it?

Before we see how to do it properly, we must acknowledge is that, no matter how you do it, asking for likes, comments, etc. will always improve the engagement performance of your video. This is because you are reminding visitors and your audience to do it. So, please do it.

The second thing we must acknowledge, is that the way you do it and the timing, will make a difference. And eventually, lead to even a better engagement response.

Therefore, if the first rule is “just do it”, the second one is “do it properly”. And I will now give you some precious tips to help you.

How to ask for likes and subscribers (the right way)

  • At least twice per video
  • But not more than once every 4 minutes
  • Once always at the end, to target viewers who watched until the end, therefore enjoyed (not too late, else they might have left the video already!)
  • Once after the “top moments” of your video. (There might be more than one). This is because after giving the viewer a positive experience and while his emotions are still warm, he will be more likely to accommodate your request and leave a like/subscription
  • Eventually, provide a reason to subscribe. Effective reasons are what content they can expect, how it will be better, how it can benefit them, how it will be related to what just watched, and so on.
  • Do it in your unique way. People hear the “don’t forget to like” a million times per day from different videos. While as we mentioned, the rule #1 is to do it and even the basic way is ok, being unique may have a stronger impact.
  • Use like animations (even if you are using a voice, you should mix them, to create a stronger response with the help of visual effects)

We have a page with Free YouTube like and subscribe animations which you can download for free. Feel free to serve yourself! 😉

Bonus tricks for you

Then, there are a few extra tricks, which can occasionally be used to increase engagement.

  • Tell that at XX amount of likes, viewers will receive a reward (such a new video, a sequel, or whatever that is)
  • That the likes button does not work, or something silly like that

How to ask for comments (the right way)

While the way of asking and receiving likes and subs is quite the same, when it comes to comments is a bit different.

Commenting takes more than a click: it requires investment and effort from the viewers.

Also, commenting is usually used to express an opinion (whether it is positive, negative, reflective, etc.) and therefore, to trigger comments you need to act differently.

You need to work on the content, and not ask for them. You want to trigger commenting naturally.

And, these are the most common ways to do it

  • Ask for a specific opinion
  • Ask to pick between different options
  • When doing the two things above, remember to give “power” to the user. He must feel that his opinion is important to you or your content
  • Give a “reason” to comment. For example, user can decide what the next video will be, or be featured in it (i.e. funniest comment)
  • Create controversial content
  • Ask questions. The more, the better. This includes questions such as “I don’t remember now, so you could tell me, but…”
  • Put “easter egg” content inside your video, and have users to spot them

A few “smart” tips for you

Then, there is a couple more ways. These are a bit more “shady”, meaning they have the sole purpose of increasing comments in a cunning way.

  • Make minor mistakes on purpose, so users will comment just to correct you
  • Add easter eggs in form of text, such as a few frames of text like “if you were able to read this, congrats and let me know in the comments. Most people did not even notice”
  • Launch giveaways and contests

If you want to boost engagement and comments further, you can also purchase them, as long as you are sure you are relying on an organic service. For instance, organic comments should be hand-written and from real people.

20) CTR and Average Watch Time as your benchmarks for success

The content you produce matters. Engaging and quality content is what makes your channel grow, have your videos picked by algorithm, and make money. Or, as the good, old saying claims, “content is king”.

While there is a subjective degree to when a video is good, and different videos may target different audiences, but there are stats as well.

And stats are more objective, as they clearly state the video’s performance and how viewers react to it.

The two most important metrics that help understand the content and define success, are CTR and average watch time.

CTR is more about the “envelope” of the content. It depends on the ideas you pick, the title, and the thumbnail.

The average watch time is more about the content itself, how much people like it and how relevant is it to what people expect when clicking. (that is why, CTR must not be increased by tricking viewers, as it will backfire during audience retention).

Each niche has different benchmarks, but if we were to give a GENERIC target, what makes a video successful is: A CTR of 6% or more and watch time of 40% at least, if the video is 8-15 minutes of total length.

If you are not there yet, that’s your goal. And you must understand how to improve the content.

With that being said, this is advanced stuff. Meaning, you should analyze this only once you have enough data. At least, 20k video views.

By doing that when a video has less traffic, you might be misled by the analytics. Don’t stress about it until you don’t have enough views volume. But, remember about this!

21) Quality (and Intensity) over length

When it comes to YouTube videos, oftentimes people want to make videos as long as possible. The two main reasons are the fact that more ads can be displayed (1), and that the watch time will be longer. (2),

But, one thing is more important than length: intensity/quality.

And let’s also break down why, even if you decide to make longer videos for one of the above two reasons, it does not make sense to make longer videos if then you reduce your video’s intensity and quality.

When it comes to Ads, the earnings and CPM actually depends also on the average watch time.

On top of that, increasing the quality of your video – even if it reduces the length – will allow you to get more views and subscribers on YouTube, and eventually more earnings in the long term.

How? Because the video might get more views due to quality. Due to a better impression on the viewer, other videos from the same channel might get views afterwards, resulting in overall growth of your channel.

And when it comes to watch time, it is not just a matter of minutes, but also percentage. Because watch time is not an absolute metric only, but relative too.

The percentage of watch time related to the actual video length matters. A lot.

So, common mistakes that people do are:

  • Having videos that have many “boring” (forgive the word, but it’s true) moments.
  • Moments with no voice-over, nothing special going on, or which don’t reflect the video intent and the reason why users clicked on it in the first place.

If you analyze your videos, you will see there are parts with retention drop. Either a relevant percentage of users abandoned the video, or they skipped that part. Well, those are the “boring” moments which should not be there.

When you edit your video, think of engagement for the viewer and intensity, as the most important thing. Video length is meaningless, if it does not come with intensity.

22) But…try to make longer videos

Ok, I understand your confusion. We just told you that length does not matter, and now I tell you to make longer videos.


Well, the video length comes after the intensity of the video box is ticked. Also, video length can be increased by simply increase the amount of clips (in case of compilation-like videos) or top’s, in case of the classic “Top 5, 10, etc.” videos.

The reason why you should aim for longer videos, is not to make your pocket happier. (More Ads).

The real reason is that YouTube algorithm is more likely to pick and suggest longer videos, as proven in different case studies and confirmed by nevertheless than YouTube itself.

We consider a “long” video anything above 7 minutes.

23) Upload regularly

If you have read some quick YouTube growth guide online, you might have found this already.

And it may also sound so cliché.


It is so true. Uploading regularly is so important. It’s, probably, one of the 3 most important things when it comes to YouTube success.

Only exception is, if your content is so amazing, so unique, that you have a fan base that will be waiting for you for weeks or months, and the algorithm, as well. But such cases are super rare.

The reasons why you should (or even better, “must“) upload regularly, are the following,

  • A simple mathematical reason. The more videos you have, the more views you can get.
  • New videos mean (usually) up-to-date content
  • New videos keep your fan base active. They remind them about you and increase your relationship with them
    • On the other hand, not uploading new videos can be deadly for your audience. Engagement will tank, and some people will also unsubscribe if you are inactive
  • Channels that are active (therefore upload regularly) are positively rewarded by the algorithm
    • Consequently, uploading new videos will also benefit older videos
    • On the other hand, being inactive or uploading rarely, will result in the channel being de-ranked by the algorithm.

But since we like to back up what we say with proof, here is why the above statements are true. [Coming soon, analytics show-off]

And if you struggle to produce content regularly, then why not use a YouTube video creation service that will do it for you, or hire people – such as video editors – who allow you to allocate more time in other tasks and upload more videos?

24) + 25) Start with making videos. Scale channels with outsourcing once you have earned some money

This section describes the rise of a content creator to success, economically speaking.

In this section, we talk about your YouTube journey from the point of view of a business. In the beginning, many people may just start their YouTube channel as a hobby and to showcase their talent or passion.

But in the end, it’s true that everyone wants to earn money, too. So it makes sense to see your YouTube channel as a business entity.

A business is about two things (if we were to be generic)

  1. Producing valuable products for the consumers
  2. Doing everything that is necessary to promote those products and keep the operations running with most efficiency.

The same goes with your youtube channel. 

But here’s an advantage with YouTube. Unlike starting a business, starting a channel on YouTube requires little to no investment in the beginning. It’s really easy to start a channel!

So your YouTube business journey should go like this:

  1. Make a channel and start producing quality content for the viewers. At this stage, you need to invest more time (your time) and creativity to deliver value to your viewers, and therefore get views and earnings as a return. If you don’t have a lot of money to invest at this stage, it’s totally okay, as the YouTube entry barrier is open to anyone. In this stage, you will also learn the ropes and see what works, what doesn’t.
  2. Then there is the second stage of your journey on YouTube, where you take things more seriously and with a businessman mindset. The videos you uploaded on YouTube may overtime help you earn some money, so even the second stage, can be reached by anyone. And this is the time you use that money (or your own money) to invest in your channel and scale it. This means outsourcing your video production process and marketing to a team of workers. It’s like hiring people for your business, while you manage it.

Of course, if you have a lot of money, you could skip step one. But, we suggest anyone to go through it – at least to some degree – because you need some “direct” YouTube experience to understand how things work on YouTube and therefore, be able to successfully manage an outsourced YouTube channel. Yes, Elon Musk; you too!

This is, simply, basic business applied to YouTube. We know a few brands having multiple channels which they manage with the help of outsourcing it, and they are generating millions of earnings in $ of profit each month, from YouTube.

Millions of dollars per month from YouTube, that is correct.

We ourselves, we generate 5 figures income from our channels combined, each month, on average. And anyone can eventually get there one day.

The online world – and YouTube is one of its greatest representatives – is a world where anyone can be an entrepreneur, with no need of investing money. You “just” need to put your time in.

And when it comes to time, here something you heard already. But, which is very true and sums up very good what we explained in this section.

  1. Time is money
  2. Money makes money

So, once you know your way around YouTube and you created your successful channel(s) by investing your time and learning how things work, it’s time to scale it. Scale what you are doing by using your knowledge and money, to build more online properties (channels) and content, via outsourcing.

Your Time > Your Money > Scaling (Via Outsourcing)

By the way, we also have a video creation service with additional bulk discouts, in case you are already in a position to scale and outsource. Check it out! 😉

26) Put visitors into loop views. Keep them hooked into your channel

Having visitors to watch more than just the first video from your channel that they happen to see, is quite important. For three reasons mostly

  • You get more views (and earnings)
  • Avg. view per visitor is an important ranking factor
  • It increases fidelity (hence subscriber conversion)

Hence, you want people to stay on your channel after they first engage with it, rather than leave (and maybe forever).

You want to retain visitors.

And to achieve this, there are a few things you should do, which can be quite effective.

  • Create a niche specific channel (we have seen this also as standalone point earlier)
  • Use end cards and info cards strategically and with relevance (we talked also about this earlier, more specifically)
  • Seed other content of your channel
  • Have “series” or content split into different videos. The goal is to create videos that have their next part. This may encourage the viewers to watch the next video as well in order to complete what he started in the first video part.

These are the 4 main strategies to keep new visitors hooked into your channel, and get them to see more than one video. If applied correctly, your views and channel will highly benefit from it on the long run.

Another thing we suggest is to create highly specific playlists.

The main purpose to this is not to get playlist traffic, but to help YouTube understand how our content relates with each other, in order to have the YouTube algorithm to suggest the best and most relevant videos from us, when visitors are watching a video from our channel.

27) Use analytics to your advantage. Reading analytics is what turns a YouTube channel into a successful business!

Think of trading, finance, or even big companies. Reading data is a crucial part to their success and economic growth.

Even if you are not into money, YouTube success can be measured also with popularity and views and, if you want to get more views, reading analytics is something you should start doing anyway.

Reading data from YouTube studio helps to understand what works and what doesn’t. Therefore, what to change in order to reduce mistakes and maximize performance of our next videos.

And let me be a bit cynical, but reading YouTube analytics is what differentiates someone who does videos for fun and a real professional, a YouTube hustler and businessman.

But before we dive deeper into this with some technical advice, let me give you a pro-tip to not make this too boring.

See reading your channel’s analytics as something not boring. Reframe it to something cool that will tell you the deepest secrets about your videos, reveal data that only yourself can access and ultimately, after being a detective, will lead to more views, which is something that for one reason or another, we all crave. Cool, isn’t it?

So, let’s see how to play this analytics game.

Note, this article is still in progress and will be updated soon. Meanwhile, keep reading…

Extra: Persistence & Frequency

Persistence and frequency of uploading. Being active and uploading with a good frequency in recent years has become an important factor for YouTube, to the point that YouTube even deactivates monetization for inactive channels, which have not uploaded videos for too long.

So, even if your channel doesn’t generate views, don’t get discouraged and persist , because sooner or later the work will pay off, especially if your content is quality and curated.

This might sound as very cliché advice, but is probably the most valuable of this article if you actually listen to it. Most YouTubers (of course!) do not get the traffic they were expecting to and quit their YouTube journey too soon. Enjoy the process and enjoy creating content even if not many people are watching it. Over time, you will have more videos, the channel more authority and the views can only go up.

I talked about editing, algorithm and organizing the channel, but in my opinion persistence and upload frequency are the most important aspects on YouTube . Look at it like this, each new video increases the chances of reaching new viewers and “making it” on YouTube, on the contrary, stopping uploading or doing it sporadically reduces the chances of going viral.

It is normal that after a few months that a channel has been opened it does not receive thousands of visits and subscribers. It’s very rare for that to happen. And if you think that you need just a lot of luck to become big on YouTube, you are wrong!

In a practial way: This does not mean “upload video at full throttle” and to prioritize quantity over quality. But avoid periods of inactivity that are too long and above all have a regular uploading schedule . For example “once a week on Monday afternoon”, also letting subscribers know when videos are uploaded to increase their loyalty and view velocity.

Answering a common question…

How often should I upload on YouTube? (minimum)

It depends on the niche and how long does it take you to create a video. (For exemple, gameplays take much less than animations).
But try to upload at least once per week. 2-3 times per weeks is great. Uploading everyday is good too, if you are able to do so without lowering quality.

The Summary

We have discussed a lot of ways to boost the growth of your YouTube channel. We also know that a major part of your growth comes from the recommendations that YouTube algorithm makes. In summary, these are the aspects that are taken into consideration by the YouTube algorithm to recommend videos to users (and which therefore allow you to receive new visits, subscribers, and grow quickly and organically):

I have listed them in order of importance.

  • User loyalty – the time they stay on the channel after the first visit, browsing the channel and watching other videos.
  • Watch time of a video and the average performance of all videos
  • Active channel – no need to post videos every day, just avoid long breaks
  • Conversion of new visitors (views) into subscribers or new views
  • Engagement rate, mostly from shares of the video and secondly comments

From a practical point of view, these are some of the tips I talked about in the article to improve the authority of the channel.

Practical advice recap (not in order of importance)

  • Curate video thumbnails
  • Curate banner and profile picture
  • Having a channel with a well-defined type of content (niche specific)
  • Good quality video editing
  • Call-out and call-to-action, both vocal and graphic
  • Immediately attract the viewer’s attention in the first few seconds
  • Avoid intros that are too long
  • Take advantage of the final screens
  • Organize the channel into playlists
  • Use banner and description to make channel unique and attractive. You are the seller of your channel
  • Regular uploading frequency
  • Let subscribers know when new videos will be uploaded
  • Avoid long periods of inactivity (2 weeks max)


Let’s finish our article by replying some common queries that people ask related to “getting more views and subcribers”.

How to get more YouTube views for free?

To get more views for free, the 3 most important factors are the quality of your content, the amount of videos you upload and the frequency, and the correct pick of niche and keywords. After that, it comes all the SEO optimization and free promotion. These include,

  • Title, tags and description optimization
  • Use of end cards and info cards
  • Sharing the video on social media
  • Promoting the video on niche-related forums and blogs

Should I buy YouTube views?

If you want to increase your YouTube views, buying them is certainly the fastest method. But, you should avoid buying fake and low quality views, as these will just harm your organic growth in the long run. If you really want to purchase them, make sure to buy real YouTube views only from transparent traffic sources.

How to get more YouTube subcribers for free?

To get more subscribers, you clearly need more views, so your man focus should be to get more views and produce great content.

At the same time, it is possible to increase the conversion rate of viewers to subscribers with a few tips and tricks, which are listed below,

  • Make use of subscribe animation and call-to-actions
  • Remind users to subcribe and give them a reason to
  • Make niche-specific channels, so users know they can get the same type of content they are currently watching from you

Should I buy YouTube subcribers?

Generally speaking, we do not recommend to buy subscribers unless you want to increase your social proof or reach the 1000 subcribers threesold required to monetize on YouTube.

The reason for that is because, even if the purchased subcribers are real, they will engage less (or none at all) with your channel compared to organically driven subcribers.

For this reason, if your purpose is to get active and genuinely interesed subscribers, it makes more sense to buy real YouTube views, and then hope that some users will decide to subcribe your channel.

But, if you want to buy subcribers for one of the reasons mentioned in the beginning, then avoid bots or cheap subscribers as YouTube might shadow-ban you or they might all drop from one day to the next. To prevent these scenarios, buy real subcribers from trustworthy companies only.

That’s all! I hope this article has served you and you can apply the advice to your channel in the future and improve its ranking over time.

If you want to know better how the YouTube algorithm works, read this updated guide about it.

If you want to not wait any further to grow your channel then we have a few beautiful ‘subscribe and like animations’ (call-to-action) which are free to download. With just a few clicks you will increase the performance and quality of your videos!

Thanks for reading, and best of luck for your YouTube journey! 😉

How Does YouTube Algorithm Work? The Up-to-Date Guide

Latest update: May 12th, 2022.

Since the performance of videos and channels is closely tied to the YouTube algorithm, understanding how it works is extremely helpful.

In this article, we will do exactly that. We will reveal how the algorithm works, based on different reliable sources including YouTube itself.

While other platforms have always been very reserved about their algorithms, YouTube is quite open. This is to help its users to maximize their YouTube channel potential and provide better content. Of course, the algorithm is not known in each one of its aspects, but its fundamental points are known. And we can take them into consideration when creating content and optimizing our YouTube channel.

Let’s start by what Google itself said a few years back, in 2016. (And, don’t worry as recently Google confirmed that all the points from that document are still valid). So, back then Google published a study explaining how its complex video recommendation system works. We have read this long study carefully and have scooped out the key points for you, that are valid also in 2022.

By the way, did you know that 70% of YouTube views come from recommended videos? For this reason, understanding the algorithm is fundamental for the growth of your channel!

So, let’s get started and by the end of this article, you will be a new person, knowing all the leaked secrets about the YouTube algorithm.

How does the YouTube algorithm work?

Generally speaking, the YouTube algorithm shows to the users a mix of the videos they “like” the most, and the most relevant according to the video the user has just seen (his watch history). It’s therefore customized according to the videos that the user likes and the channels he follows the most.

The reason for this, is that by helping users to find videos they are more likely to like and watch, YouTube can keep viewers on the platform as long as possible and motivate them to return to the site regularly.

This is why YouTube takes seriously its algorithm, and the goal is clear: try to offer each user the best, customized experience.

Our recommendation system is built on one simple principle: helping people find the videos they want to watch

Cristos Goodrow, VP of Engineering At YouTube

At this point, you are probably wondering how knowing how the algorithm works can help you. But, don’t worry. There are major factors that are under your control and that you can use to trigger the algorithm and help your channel. And we will see them one by one.

But before we start, here is something you need to know.

The videos are shown in five different sections of the platform, which in order of importance are: Recommended videos, homepage, search, subscriptions and trends.

The order of importance is established based on the section’s potential to generate new visits. A video that is shown repeatedly in recommended videos reaches many more new visitors than a trending video for a few days. Therefore, the order we will discuss is also the order in which each source gets more traffic on YouTube; as we said, suggested video is the king with over 70% of the total traffic.

Signals that YouTube’s Algorithm uses to evaluate videos (confirmed by YouTube)

YouTube uses a number of different signals to evaluate videos and rank them in their algorithm system. These signals build on one another to help inform the system about what users find satisfying. These signals, include…

  1. Clicks
  2. Watch time
  3. Survey responses
  4. Shares, Likes and dislikes
  5. Returning visitors
  6. Channel’s niche, overall health and authority

1. Video clicks (CTR)

Reason: “Clicking on a video is a strong indicator that you will enjoy it as well. After all, you wouldn’t choose to watch something you didn’t want to see”, explains YouTube.
What we learn from it: CTR is therefore very important, and so is the choice of engaging titles and thumbnails.

CTR can be a metric which can be measured on any internal YouTube traffic source, from suggested videos to YouTube search. The type of CTR – meaning on which traffic source – will have a different impact on a video ranking. For instance, a good CTR from YouTube search will increase the ranking of a video for specific keywords, while CTR from suggested videos will lead to YouTube suggesting your video even more.

But, of course, clicks (CTR) can’t be a standalone signal. This is why, since several years, YouTube implemented another crucial signal. See below.

2. Watch time (audience retention)

Reason: “Your watch time – meaning which videos you watched and how long you watched them for – provides personalized signals to the algorithm about what you most likely want to watch” So, if a tennis fan spent 20 minutes watching NBA highlights and only a few seconds watching match analysis video, the algorithm can safely assume that user(s) found the highlights more valuable.
What we learn from it: Content is crucial. Focus on providing engaging and relevant content, that will keep your viewers as much as possible.

Also, this is a very important aspect to consider if you are thinking to increase your video’s reach by purchasing YouTube views. Since audience retention is such an important metric, make sure to either use advanced targeting – i.e. with Google Ads – or use high retention views.

3. Survey responses

Reason: “This is what we, at YouTube, call “valued watch time”, hence the time spent watching a video that you consider valuable, to ensure that viewers are truly satisfied with the content they’re watching. We track valued watch time through user surveys in which you rate the video on a scale of one to five stars, and how it made you feel: was it inspiring or meaningful? Only videos with four or five stars that you rate highly are counted as valued watch time’.”
What we learn from it: YouTube is moving in a direction where they want to provide real value and emotions to viewers. Therefore, providing videos that “hit the right cords” in viewers, meaning emotional response or value, will result over time in higher exposure. On top of that, such video also tend to have more shares, which is another signal which the YouTube algorithm takes into consideration.

4. Shares, likes and dislikes

Reason: “People are more likely to be satisfied by videos that they share or like, on average. Therefore, this data (shares, likes) is used by the algorithm to predict the likelihood that you will share or like additional videos. If you dislike a video, it’s a sign that you probably didn’t enjoy watching it.”
What we learn from it: There has always been a debate, but YouTube confirmed many times, last one being September 2021, that indeed likes are taken into consideration when ranking a video. For this reason, also asking for likes, or sharing a video all over social media will have a positive benefit on our channel’s ranking.

Therefore, don’t be shy to ask for likes, shares and also comments. And even if you don’t use voice-over in your videos, no worries. You can use YouTube call-to-action animations which, in a fancy way, will visually remind your viewers to engage with your video.

If you want to invest on your channel, you can also think of purchasing shares and real engagement. Just make sure to keep it real, by getting real social media shares which can both drive traffic and have a positive impact on the algortihm.

However, YouTube also explained that when it comes to likes and dislikes, not likes are the same. For instance, a like from a person who likes every single video who watched on YouTube, will not have the same value to the algorithm as a like from someone who rarely leaves a like on a video.

Signals that YouTube’s Algorithm uses to evaluate videos (not confirmed by YouTube)

  • Channel’s frequency of upload
  • Prolonged experience on the platform

Signals that YouTube’s Algorithm uses to evaluate channels (confirmed by YouTube)

  • Niche relevancy
  • Average video quality, measured by various video signals (watch time, shares, etc)
  • View per visitor
  • New visitor to subscription rate

Now that we learnt about the overall most important signals, it’s time to  breakdown what ranks a video in every specific traffic source of YouTube, from YouTube search to the trending tab. And, after that, we will debunk some of the most common myths on factors that actually do NOT affect the YouTube algorithm, contrarily as contrary to what most people believe. So keep reading!

How the algorithm works for each specific YouTube source

As you know, videos can reach viewers from different sources and tabs on YouTube. And, for each one of them, the algorithm uses slightly different formula’s to decide which videos to suggest or rank. The traffic sources we will see more in detail now, are:

  1. Recommended videos (70% of traffic, including home feed suggestions)
  2. Home feed
  3. YouTube search results
  4. Subscriptions
  5. Trending videos by country

1. Recommended (suggested) videos algorithm

Two different users will never have the same YouTube experience. To each user, YouTube shows the personalized and most relevant content and to do so, the algorithm analyses hundreds of videos that the user has previously watched and how the user interacted with them to find new content that may be of particular interest to him.

Parameters deciding what if a viewer liked the video

YouTube needs to find out what a viewer likes in order to recommend videos to him. For this, YouTube considers how a viewers interacts with a video based on the following parameters:

  • How long he watched the video (audience retention)
  • If he liked the video and most importantly, he shared it or subscribed to the channel afterwards.
  • If he saved it in to a playlist
  • If he came back to watch it (if he watched the video more than once, also known as returning visitor)
  • If he engaged with other videos of the channel author of the video (and, for this reason, uploading regularly is super important!)

Common Interests

Apart from what a user likes, YouTube algorithm will also take into consideration what people that watch the same content or channels as you do, also enjoy to watch. Basically, YouTube tries to find people with common interest and then uses the information to suggest you new videos.

If you think about it, you surely have noticed a few times a notification on your watch page saying something like “users who watch channel x, are also watching channel y”. That is just another proof of YouTube implementing this mechanism into his algorithm. In fact, this aspect was also recently confirmed by YouTube’s VP of engineering.

Our system then compares your viewing habits with those that are similar to you and uses that information to suggest other content you may want to watch.

Cristos Goodrow, VP of Engineering At YouTube

To make an example, let’s say you love watching videos about dogs. And, YouTube notices how most people who love watching dog videos, also love watching videos about Tennis (dummy example!). In that case, even if you have never watched a Tennis video before, YouTube will sooner or later show you one video about the topic.

But YouTube doesn’t take into account just the user’s watch history, his preferences, and the ones of the people who share common interests. It also takes into account a video’s social proof. This means how much a video has been appreciated by the average spectator, so the general liking of that video.

This is why in addition to “personalized” videos, YouTube recommends videos related to the topic (category) of the video that the user is watching or usually watches, which are viral or have been appreciated by other users, using metrics such as retention, shares, etc. to evaluate them.

YouTube recommends multiple channels

YouTube also explained how it is more efficient for their algorithm to show videos from different channels, so it tends to recommend videos from multiple channels even on the same content category. This, is great news, because it means that competition it’s there, yes, but there is also space for everyone.

And, you can surely confirm this statement yourself as well. Try to go on YouTube, and watch 3 or 4 videos from the same channel in a row. Even then, in the suggested videos, YouTube will show you just a few videos of that channel at best, and other videos from a variety of similar channels.

So, the golden advice here is to specialize your channel in a specific topic (this will increase the authority of each single new video) and every now and then, take a look at popular channels that upload videos on the same topic and try to understand what makes them popular.

Recommended videos related to the video the user is watching

2. Home feed algorithm

The second most popular source of YuoTube views, is a user’s home feed (on mobile) or homepage, on desktop. The home feed is a mix of the user’s subscriptions, videos suggested by the algorithm according to the user’s specific preferences and watch history, news, and a few trending videos. So, we can’t really break down this category as it is a mix of other sources discussed in this article, and their principles apply, especially the ones from suggested views.

Your homepage is what you see when you first open YouTube and it displays a mixture of personalized recommendations, subscriptions, and the latest news and information

Cristos Goodrow, VP of Engineering At YouTube

3. Search on YouTube Algorithm

YouTube search is the third biggest source of YouTube traffic, and, despite being a small one, it is a big one. The reason for this is that YouTube search bring highly targeted YouTube visitors, who get to watch exactly what they were looking for, and not what someone else suggested them. For this reason, despite being a secondary source, it is important to understand how it works, as no other viewer converts as good as the ones coming from a YouTube search.


The two factors that most influence the position of your video on YouTube search results (but in general of any search engine) are keywords and their relevance. Keywords include tags, description and above all title. This is quite obvious in a way, since if a user types on YouTube “Funny dog compilation”, he wants to see a funny compilation about dogs, and not how to play with your cat.

It is important to use the keywords that the people will search for. Put them in your video titles and possibly in your tags and description too. That’s because, when ranking videos on YouTube search results, YouTube considers how the video’s title and keywords match the search made by users. 

Another important thing is to select clear and relevant keywords. Try putting yourself in the shoes of the user who decides to do a search. For example, I made a video that explains how to cook a risotto. Now think what words a user can use to search for that video. One word he can use is “risotto recipe.” So you can use this word as a keyword and put it in the title and in the metadata of your video.

Other important factors

And what is really interesting to us are the secondary factors, which we can use to outrank all the other videos with the same keywords. What we mean is that, other than keywords, youtube also considers other factors, such as how many videos the user has watched from your channel in the past, the channel’s niche and the authority of the channel. And if these factors are in your favour, your video is going to rank better than those with the same keyword.

The other factors which determine YouTube search ranking are:

  • CTR (Percentage of users clicking, this shows YouTube that your video is exactly what they were looking for)
  • Last click (It often happens that users are unhappy about the video selected, and eventually go back to pick another one. Well, that last video, or “last click”, is an important factor as it shows that the user was satisfied, and found exactly what he was looking for)
  • Audience retention
  • Likes, shares, saves
  • Video signals and their keywords (embedded video, shares, playlist in which it is present)

Possibly, if we were to consider two videos with similar content and targeting similar keywords, CTR and last click are the most crucial factors used by Google to decide a video’s ranking. For this reason, we developed the Keyword SEO Views, a service which does exactlty that.

no, no need to search for ‘youtube marketing’ on youtube. You got Lenos for that 😉

4. Subscriptions page and how it can trigger algorithm

YouTube has a “subscriptions” page where the user can see all recently uploaded videos from the channels they are subscribed to (as well as posts and stories).

But subscriptions are not only a way to get views from users already subscribed to the channel, but also a way that YouTube uses to rate newly published videos through a metric called “views velocity“, which measures the number of subscribers who watch your video has just been released. 

The higher the view velocity, the higher the positioning of the video.

Therefore, the subscription source is particularly important for established creators with an active subscribers base, as it can make (or break) a freshly uploaded video. But, mostly, it can help to give a little boost to new videos, if publishing is done right.

A tip is therefore to publish videos at times when subscribers are particularly active and possibly always at the same time and/or day, so subscribers know when the video is published and respond in a more reactive way. Another way is to notify users before uploading, via a post, story, or previous video.

And, of course, a catchy thumbnail! 😉 Always, always use a great thumbnail.

5. Trending videos tab

The trending page collects new and popular videos from a specific country. In this section YouTube tries to balance news videos, popular topics and content from different niches.
For trending videos, the speed of growth and sharing is therefore particularly considered. That being said, unless a video is shown at the top of the trending tab (Top 6 positions mostly), it is not really a source of traffic to aim for.

Even tho, we agree that having a video on trending tab is satisfying and no wonder many clients asked us to help them get their videos to trending.

Factors that DO NOT determine the algorithm

Now, this is important. And not just to debunk, but also to help you relax and not worry about certain things (or not obsess too much, as they are not relevant to the algorithm!).

Contrary to what many think, the following factors do not affect the algorithm

  • Monetization : As specified by YouTube, whether a channel or video is monetized or not does not affect the algorithm.
    In fact, YouTube says that “after a channel’s monetization gets disabled there is no difference in how the channel’s videos are promoted in search results and in the referral system” (referral system is the algorithm). 
  • Likes and comments : The number of likes and comments (also known as the engagement rate) has very little influence on the YouTube algorithm, unlike other social platforms. On the other hand, shares of the video are taken into consideration. What matters more than likes eventually, as we discussed earlier, is who liked the video, not how many.
  • Receiving Copyright Warnings : Receiving a removal for copyright infringement or third party complaints (e.g. music featured in the video) does not harm the positioning of the channel or a video.

What YouTube says about the algorithm

In March 2021, in a blog post written by the Vice President at YouTube’s Engineering, new information was leaked regarding the algorithm with the purpose to give advice to creators to get more views. They said something that we already suspected, but now it has been officially confirmed by YouTube: YouTube does not “read” the content of the videos and the algorithm relies only on the video’s performance.

Quoting YouTube, “Believe it or not, our algorithm doesn’t have an opinion about the content you make. It actually focuses on what your viewers might enjoy based on things like videos they’ve watched, how long, shares, likes & dislikes, and feedback.”

If you want to get some more information regarding the algorithm by YouTube itself, we suggest you to watch the video below. It’s a few years old, but with up-to date information and good advice. This video is part of a whole playlist where YouTube tries to explain how their algorithm works.

That’s all!

This article will be periodically updated in case of news or important updates to the algorithm, so check back every now and then!