Nowadays, simply creating content is not enough to capture reach in a competitive platform like YouTube. You must also optimize your channel and videos for YouTube SEO. But how would you do that?

Our YouTube channel audit tool helps you gain valuable and actionable insights, that will help you align your content strategy to the audience’s interests. As a result, your channel’s reach and engagement level skyrocket. Keep reading to learn everything about our advanced YouTube channel auditor, including how it works, its features, why you must use it, and how to optimize your channel’s SEO. 

What is our YouTube Channel Audit?

Our YouTube channel audit is a free tool that gives a detailed view of the performance of your YouTube videos and channel. It provides you with an overall SEO score, as well as actionable advice on how to improve your SEO score. With it, content creators like you can get suggestions to improve content strategy and quality, easily. 

Main Features

Even though YouTube provides much built-in analytics, content creators are still rushing to use our free YouTube channel audit tools. Why? Well, we offer many advanced features on top of what YouTube analytics does, like:

• Easy-to-use

Conducting a detailed analysis of YouTube channels may not be easy for everyone, especially for beginners. We have made the entire process simple with a user-friendly interface that displays all the critical metrics in a structured manner, and in just a few seconds. You don’t need to be tech-savvy to get insights from our YouTube channel audit service.

• Free To Use

Our tool is completely free to use. You can run the Free YouTube Channel Audit tool as many times as you want daily, and on as many channels as you want. We don’t place any restrictions or daily quota. Moreover, we do not use any monetization methods like ads that would kill user experience.

• Performance Insights

Get in-depth insights into your YouTube channel performance by examining the Key Performance Indicators (KPIs). It shows all aspects, from video performance to meta description data. Such a detailed approach helps you understand your channel’s strengths and weak points. 

• Proven Track Record

Unlike other tools born from the post-COVID social media and video boom, our company and our YouTube channel auditor have established their presence for years. Many content creators like you have shared the success stories of gaining eye-catching results after using our tool or our YouTube services, such as YouTube views or subscribers.

• SEO Performance

YouTube SEO is still a fog of doubt for many prominent content creators. That’s why our tool has rolled out simple SEO reports, such as meta descriptions, to analyze YouTube channels’ SEO with no efforts. This way, you will not just improve the view count but can dominate the search engine rankings.

• No Sign-ups

To make our YouTube channel audit tool super simple, we have eliminated the sign-up process. You just need to paste the link to the YouTube channel that you want to check out. Our tool is backed by a sophisticated system that automatically analyzes a YouTube channel’s performance and its last 50 videos. That means you can view the results within split seconds.

• Accurate Data

YouTube’s content strategy will no longer be a guesswork. We use YouTube’s official API advanced algorithms to analyze a YouTube channel. So the displayed data will be 100% updated and accurate. Remember, trusted data is the backbone of all SEO audits and successful content strategies.

• Regular Updates

We continuously update our YouTube channel audit tool to incorporate the latest features. That means you can always stay ahead of the competition curve with the updated SEO and data trends, as well as new features. And if you have any suggestion to improve our tool, please contact us.

• Safe and Secure

We collect only publicly available information without touching any private data. Our YouTube channel audit tool complies with all YouTube privacy policies and data regulation laws.

How to Use the YouTube Channel Audit Tool?

The clumsy YouTube analytics section distracts many content creators from getting valuable audience insights. That’s why we have built a YouTube Channel Auditor with an easy-to-use interface that gives you tailored suggestions to improve. Here’s how to use it:

1. • Visit the Website

     Go to the LenosTube website. Select the YouTube channel SEO audit option from the SEO drop-down menu, or free tools menu.

   • Paste the Channel Link

     Copy the link to the channel you want to analyze and paste it into the box.
     View the Results: Within seconds, you can see an in-depth report of your YouTube channel, including all crucial parameters like likes, views, comments, engagement rate, meta description, etc.

   • View the Results

     Within seconds, you can see an in-depth report of your YouTube channel, including all crucial parameters like likes, views, comments, engagement rate, meta description, etc.

   • Improve your Channel SEO

     Based on the provided data, take action to improve your YouTube channel SEO and rankings, and refine your content strategy based on the top-performing videos.

   • Share the Report

     Feel free to share the detailed YouTube channel analytics report with your team and social media.

6 Key Results Revealed in Your YouTube Channel Audit Report

The main aim of our YouTube channel audit tool is to help you improve your content strategy to gain more reach. That’s why we provide a list of in-depth details on the results page. Here’s 6 of them you should not miss out:

1) Overall Score

First of all, our YouTube channel auditor gives a quick snapshot of your channel’s health through an overall score ranging from 0 to 100. The score is calculated based on various factors like video performance, audience engagement, metadata optimization, etc. Typically, a score below 75 shows that your channel needs to be optimized immediately.

2) Suggestions

Just after the overall score, we will give you some suggestions to improve your YouTube channel audit score. You might receive advice on meta description, frequency of posting, or even the content strategy. Remember, each suggestion is tailored to your specific channel data.

3) Performance Analysis of the Last 50 Videos

Get a detailed breakdown of your recent content performance with an analysis of your last 50 videos. You can see a table that illustrates the views, likes (total and engagement rate), and comments (total and engagement rate). You can filter them by highest views, likes, comments, engagement rate, etc. Use this data to improve your low-performing videos, refine your content strategy and create more of what your audience loves.

4) Top 5 Most Viewed Videos

Our YouTube channel audit tool will give you a list of the five most-viewed ones among the last 50 videos. Analyze these top performers to understand what topics, styles, or formats drive the most traffic to your channel. This way, you can detect the content ideas that your audience craves. For example, if you see more likes and comments for review videos, you can focus on publishing similar content to get more engagement.

5) Metadata Comparison

Still, YouTube SEO is a mystery for even popular content creators. We offer a separate section to help you optimize your video SEO with a metadata comparison of your last 50 videos. It shows you three main results: title status, description status, and tags status. You will get a clear picture of the videos with tag issues and fix them immediately to uplift their search engine rankings.

6) YouTube Channel information

The YouTube Channel Information section provides five main pieces of information: banner, logo, uploading frequency, description, and playlists. It lets you know whether the owner of the channel has done such basic things for the channel, which is crucial to getting reach.

Who Should Use YouTube Channel Audit?

Well, our YouTube channel audit online tool is helpful for anyone working closely with the platform. Check out who may find the tool most useful:

• Content Creators

Our YouTube Channel Audit service is specifically tailored for content creators who are posting videos consistently. We will help you understand which type of videos work well for your audience. For instance, you might discover that your how-to videos get more engagement than your day-in-the-life vlogs. That will help you to create more engaging videos for your audience to drive your channel growth.

• Brands

Competition among brands in video platforms like YouTube is on an all-time rise. Our YouTube channel SEO checker lets you analyze your competitor’s strategy and how it works for them. Similarly, we will give you valuable suggestions to improve your content. By addressing such content strategy gaps, you will be able to outperform the competitor. If you are a brand, consider also buying our YouTube ads services to get highly targeted viewers, and our video creation service to publish quality content more regularly.

• Aspiring YouTubers

A lot of people are sitting back, doubtful of whether their YouTube channel idea will work out or not. Well, we will give you that data-driven initial pull to help you get started. You can learn YouTube SEO and content strategies better using our YouTube channel audit tool. You will learn how to stand out from a crowd of content creators by optmizing your channel for SEO. Also try our YouTube content idea generator to get the latest trending topics to get started.

• Online Course Creators

A YouTube channel SEO audit tool is essential for all course sellers who are focussing on YouTube. It lets you identify what type of topics students and learners mostly watch. You can create more courses on topics your target audience craves to boost sales, and also improve your videos’ ranking on YouTube and search engines.

• Influencers

Even the most popular niche influencers require continuous monitoring to survive. Our YouTube channel auditor helps you stay updated by informing you about what’s working on your channel, and what needs improvement. It is perfect for any established influencer who wants to refine their YouTube SEO and expand to a broader audience.

Why You Must Use Our YouTube Channel Audit Tool?

Simply posting videos on YouTube won’t drive in viewers. You must have a data-driven and SEO-optimized content strategy to make your channel a big success. Check out how a YouTube channel SEO audit tool helps you in that:

• Understand What’s Working

Many content creators handle everything themselves, right from topic selection to social media management. Unfortunately, there won’t be much external suggestions. That’s where our free YouTube channel auditor comes in. It lets you clearly see what videos are performing. You can improve your content strategy by understanding what works for your audience.

• Review your SEO Strategy

Our YouTube channel SEO checker analyzes all your title tags and meta descriptions in the past 50 videos and detects any issues. You can fix such issues to improve the performance of your past videos. This way, it lets you target the right keywords for maximum reach and ranking.

• Increase Engagement Rates

Apart from other analytics tools that merely display the view and like count, we take a step ahead to provide you with both like and comment engagement rates. It helps you understand whether your content strategy is on the right track, based on engagement rate. Remember, when you create videos that interest your audience, they are more likely to hit the like and subscribe button.

• Competitor Research

Metrics and topic research tools work well. However, strict monitoring of competitor strategies is required to survive in a dynamic field like YouTube content creation. With our YouTube channel audit service, you can view the top-performing videos of all your competitors along with the metrics. See how they retain and expand their audience. And feel free to try out their content ideas also to build a reach.

• Save Time and Effort

Digging deep into the individual metrics in YouTube analytics makes you mad. It eats up a lot of your valuable time. Our YouTube channel audit online tool will present all your key metrics with relevant suggestions in a split second. As a result, you can focus on what matters the most- content creation.

• Cost-Effectiveness

Outsourcing your YouTube SEO to an agency will surely bring in results but could burn away your pockets. That’s where our 100% Free Youtube channel audit tool helps you. It gives valuable suggestions to help you fix the tag issues and do the YouTube SEO yourself.

How to Do SEO of YouTube Channel?

Creating quality content is obviously the primary factor but not replaceable with SEO. If you want to rank your videos on the first scroll of the results page, there is no other way than SEO. Check out how to optimize YouTube channel for SEO:

1) Conduct Keyword Research

Start with identifying the keywords that your target audience is looking for. You can use some YouTube channel SEO checker tools to get some valuable suggestions. Otherwise, YouTube’s search engine itself is a valuable resource. Type in a niche-related keyword and the search bar will give you all the attractive keywords related to that. 

Similarly, it is also a good idea to analyze your competitor videos to note the keywords for which they rank their videos. Try to list them out after breaking them into primary, secondary, and long tail keywords. Now, incorporate them naturally into your descriptions and tags.

2) Utilize Captions

Video captions are not just for viewers with hearing challenges. It is useful for viewers watching videos on mute, which is obviously a large percentage. A lot of content creators leave this part to YouTube’s automatic captions, which is a significant SEO blunder. Automatic captions could mess up user experience as they have a history of displaying inaccurate captions.

In fact, YouTube captions are actually a goldmine to include your keywords. So, why waste it with automation? Most probably, you will speak out industry-relevant keywords in your videos. Including them in captions will make your video more visible to the audience searching for such phrases.

3) Add Timestamps

Nowadays, viewers are becoming lazy and want to skim and scan through videos. That’s why YouTube added a feature called timestamps. Ensure you use them to improve the user experience, which is the primary factor for getting ranked.

And it’s not just about improving user experience. When a user types in a query, the Google search engine may look for similar keywords in YouTube timestamps. If your chapter titles match, your YouTube video will be displayed in the search engine results along with the timestamp dropdown. Therefore, chapters should always be added to both videos and descriptions with relevant topics.

4) Include Hashtags

Hashtags are not going anywhere. They still play a crucial role in ranking your videos on the search engine results page. Check out how it works. 

Hashtags often appear at the beginning of the description, signifying what your video is about. This helps the search engine to identify your video topic and match it with the user query. 

That doesn’t mean stuffing as many hashtags to rank videos for maximum keywords. Add only 2 to 3 hashtags, as more may create a spammy impression on the algorithm.

5) Update Your Old Content

Let us guess. You have a good old video that spurs a sudden reach and engagement spike. But over time, it got covered by other videos, and the reach dwindled. You have pinned it to your ‘popular videos’ playlist to showcase the historical success. What if you can get the same reach using the same video?

Well, refresh your old popular videos with updated meta descriptions and thumbnails. This way, search engine algorithms will detect your videos again and push them to others feeds. As a result, you can regain the lost traction with minimal effort.

6) Backlinks

Just like websites, backlinks are one of the most critical factors in YouTube SEO. When your videos receive backlinks from trusted sources, the search engines may view them as quality content. As a result, algorithms may promote your content to more feeds. Use our free YouTube Backlink generator tool to rank your video at the top of search results.

5 Important Metrics to Watch Out in YouTube Channels

No matter how much reach you have attained, you must always keep a close eye on the Key Performance Indicators (KPIs) to make sure that your content strategy is on the right track. Check out five important metrics that you must note down in your YouTube channel audit:

1. Watch Time: It is the total amount of time viewers have spent on your videos. YouTube always prefers channels with higher watch time, even in terms of monetization. If you are able to engage your audience for a longer time, your videos are more likely to get suggested on the platform. Check out our watch time calculator to analyze your YouTube channel’s engagement.
2. Average View Duration: It is the metric that shows how long viewers watch your videos, on average. Average view duration is a direct metric that shows your audience engagement. If viewers consistently leave after a few seconds or minutes, it’s a sign that you need to improve the quality or structure of your videos.
3. Click-Through Rate: CTR shows how often viewers click to watch your videos after seeing just the title and thumbnail. It helps you to check whether you’ve succeeded in creating a first impression on the audience. As part of your YouTube channel audit, review your CTR to see which types of titles work best for your audience.
4. Audience Retention: It refers to the percentage of videos that your viewers watch. Audience retention clearly shows which parts of your videos are most engaging and which lose viewers. You can even consider creating a dedicated video for parts with the highest retention rates.
5. Subscriber Growth: As the name suggests, it measures the growth of your YouTube channel subscribers. With the subscription growth, you can track your channel’s ability to build and retain new audiences. Whenever you change your content strategy, subscriber growth is one of the first metrics to check the efficiency of the new approach. A steady increase in subscribers is a good sign that your content resonates with your audience. 

Frequently Answered Questions (FAQs)

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How does your YouTube channel audit give an overall score?

Our YouTube channel audit tools analyze a YouTube channel’s various factors, like video performance, audience engagement, upload frequency, and metadata optimization, to give an overall score out of 100. Ideally, the score must be above 90. We will also provide tailored suggestions as to how to improve the score.

How does your YouTube channel audit work?

Our YouTube channel audit system works by connecting with YouTube’s API. From the API, our automated system collects all relevant data like views, likes, comments, meta descriptions, etc. Since the data is collected directly from YouTube, the results will be accurate and up-to-date.

Are YouTube channel owners notified when I view their YouTube Analytics?

No, none would get notified. We are accessing only publicly available data that anyone can see on YouTube. No one can view the channels that you have analyzed through our tool. In fact, our system itself automatically delays all your inputs every week.

Can I get more subscribers with your YouTube channel audit tool?

Yes, but not directly. By knowing what works for your competitor, you can try out the same strategy for your YouTube channel. As a result, your reach, as well as the subscriber count, will skyrocket in the future.

Wrap

No matter how much you grow, a close eye on metrics and competitor strategies is required to survive on a dynamic platform like YouTube. That’s where our free YouTube channel audit tool can help you. It lets you view a complete picture of all key metrics, like views, comments, likes, meta tags, engagement rates, etc., of your past 50 videos. We even provide you with in-depth suggestions on how to improve your channel. Try our YouTube Channel Audit now!